Google Analytics Attribution

101 SEO Tips from MozCon 2013 Day 1

101 SEO Tips from MozCon 2013 Day 1

The time has come for this year’s top SEO conference MozCon. Three days of world-class speakers sharing their newest ideas, products and strategies for all things SEO and digital marketing. Rand Fishkin knows how to throw a conference and true to form, this year’s is bigger and better than ever before.

I’ve wrapped up the day 1 goodies and put them all together in this list of 101 SEO tips. Read on to see the latest ideas from some of the best in the industry.

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July 8, 2013

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What is Google Attribution Modeling? Do you need it?

What is Google Attribution Modeling? Do you need it?

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

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January 26, 2013

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What is Bounce Rate? Avoid Common Pitfalls

What is Bounce Rate? Avoid Common Pitfalls

Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.

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February 12, 2012

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