Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.
One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.
This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.Read More
May 21, 2013
The Google Analytics team recently announced the public beta of Universal Analytics. Universal Analytics includes a lot of great features today, with many more planned for the future. It is an exciting change and one that the team here at Blast is continually providing feedback to Google on to help shape it into a great platform.
Read on to learn about how we built an implementation in Universal Analytics that met the demanding business requirements of our client, Yellow Pages NZ.Read More
May 20, 2013
If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.Read More
April 1, 2013
Did you know that you could lose up to 70% of your analytics data by implementing the Google Analytics Remarketing Tag?
The reason is that Google Analytics replaces the standard GA tracking code with the DoubleClick tracking code. Because the DoubleClick tracking code (dc.js) uses a third-party cookie which can track user activity across websites, it is blocked by most ad blocking and privacy protection software. Read the entire post to see how we solved this data loss concern which you can implement on your own site to reap the benefits of remarketing without concern.Read More
April 1, 2013
Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.
Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).Read More
February 21, 2013
Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.Read More
August 7, 2012
June 8, 2012
The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?
The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.Read More
October 19, 2011
Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.Read More
September 29, 2011
Are you violating the Google Analytics Terms of Service?
If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution.
Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.Read More
August 18, 2011
Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!Read More
April 25, 2011
When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.Read More
April 19, 2011
In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you’ll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.Read More
April 10, 2011
Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.Read More
March 21, 2011
Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.Read More
March 21, 2011
Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.Read More
March 19, 2011
Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.Read More
February 1, 2011
When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.Read More
December 28, 2010
Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.Read More
December 7, 2010
The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.Read More
October 25, 2010
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