Posts Tagged 'goals'

Top 5 Use Cases of Google Analytics Flow Visualization

Top 5 Use Cases of Google Analytics Flow Visualization

The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?

The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.

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October 19, 2011

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How to Track Downloads in Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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April 29, 2011

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Multi-Channel Funnels Provide Attribution Insight in Google Analytics

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.

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April 19, 2011

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How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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March 21, 2011

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Meet Your Goals with Key Performance Indicators

Performance driven design is the future. Scratch that, it’s whatcompanies are doing now to gain competitive advantage by optimizingtheir web sites in response to constantly shifting customer interest,needs and desires. The crux of this approach is to clearly identify your goals in order to revealyour key performance indicators which bring meaning and value to yourweb […]

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January 27, 2008

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