Data Quality

Don’t be Misled by Sessions in Google Analytics Custom Reports

Don’t be Misled by Sessions in Google Analytics Custom Reports

Have you ever created a report in Google Analytics only to feel that something just isn’t quite right with your data? You’re not the only one! In this blog post, Alex Molineux goes in-depth on some common mistakes made while using the Sessions Metric, as well as a few other dimensions and metrics, that can lead to misleading data and analysis. He’ll also teach you how to fix and/or avoid this problem altogether. Happy reporting!

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November 8, 2017

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Validate 2017: Top 6 Data Governance Takeaways

Validate 2017: Top 6 Data Governance Takeaways

Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.

Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.

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October 16, 2017

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Problem with Site Speed Accuracy in Google Analytics

Problem with Site Speed Accuracy in Google Analytics

The Site Speed report in Google Analytics may give you the wrong idea. Find out why this data can be misleading, why it matters, and solutions for getting the real story behind what your data is telling you. Learning how to read the data in this report empowers you to make huge improvements that benefit your business.

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February 6, 2017

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Improve your Web Analytics Data Quality

Improve your Web Analytics Data Quality

Do you trust your web analytics data?

Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?

Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.

There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.

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May 18, 2016

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