With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.Read More
January 19, 2017
We’ll provide a detailed look at the 4 KPIs that both executive and marketing leadership must focus on in order to manage a successful SaaS business. Find out which are the four most important KPIs, why they matter, how to calculate them, how to leverage them to maximize business value, and check out some dashboard examples.Read More
January 5, 2017
Many new features were announced at Tableau Conference 2016. Get the inside scoop from one of our resident data visualization and dashboard experts who will provide an overview of his favorite Top 10 new features, and how you can use those features to enhance your visualizations. By the end of this post you’ll be dying to get your hands on the latest and greatest from Tableau.Read More
November 30, 2016
Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.
In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.Read More
November 3, 2016
Are you looking for ideas on advanced segments, dashboards, and custom reports? Wouldn’t it be great if you could quickly import pre-built solutions from the Google Analytics community? Check out latest release of Google Analytics Solutions Gallery!
Good news! Google has come to the aid of those looking for an easy way to add pre-configured dashboards, segments and custom reports to their Google Analytics account. The ‘Google Analytics – Solutions Gallery’ provides a centralized resource for user submitted solutions that address a variety of business needs. Over time we see this growing into an invaluable hub of resources for users looking to strengthen their understanding of their data.Read More
October 8, 2013
I was happy to attend the very first Data Driven Conference 2013 (DDC2013), hosted by Mixpanel. DDC 2013 brought together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach is impacting all aspects of business from product development and design, to marketing and customer communications.
Overall, the theme of DDC was centered around the idea that industries need to break away from how they traditionally treat data. Read on for the 7 important ‘chunks’ of information that I took away from the conference, including thoughts on data collection challenges and a collection of solid Big Data analytics tips.Read More
September 9, 2013
YES, Big Data is an OVERUSED BUZZWORD but there is truly real value to be had even by small organizations. Big data helps you see the complete story by aggregating data from different sources like web analytics, social, customer and location data. Big Data Analytics is getting easier, less expensive, and more likely to accelerate business understanding then ever before.
Give us 5 minutes of your time to read this primer on Big Data, and you will take away a clearer understanding of Big Data, learn what the benefits are, and be introduced to two entry level solutions that allow the smallest of organizations to get their feet wet with minimal risk and cost.Read More
July 2, 2013
The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.Read More
December 27, 2011
Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.Read More
October 17, 2011
One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.
Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.Read More
October 6, 2011
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