Posts Tagged 'analytics tips'

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

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March 27, 2017

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3 Problems Solved by Adobe Analytics Calculated Metrics

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

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November 3, 2016

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Top 5 Brilliant Insights from 2016 Adobe Summit

Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.

Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.

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April 12, 2016

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Move into the Limitless World of Clickstream Data Analysis!

Move into the Limitless World of Clickstream Data Analysis!

Having a solid web analytics implementation with summarized data can bring value to organizations, but as your analytics maturity evolves you’ll find that highly granular, hit-level data tied to a user will allow you to answer far deeper and more valuable business questions.

Stop waiting for your analytics tool to build a feature to answer your business questions. Move into the limitless world of clickstream data analysis!

Read this post to start the journey into clickstream data analysis!

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April 12, 2015

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7 Key Takeaways from the Data Driven Conference (DDC) 2013

7 Key Takeaways from the Data Driven Conference (DDC) 2013

I was happy to attend the very first Data Driven Conference 2013 (DDC2013), hosted by Mixpanel. DDC 2013 brought together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach is impacting all aspects of business from product development and design, to marketing and customer communications.

Overall, the theme of DDC was centered around the idea that industries need to break away from how they traditionally treat data. Read on for the 7 important ‘chunks’ of information that I took away from the conference, including thoughts on data collection challenges and a collection of solid Big Data analytics tips.

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September 9, 2013

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How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012

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Do You Have Bots in Your Google Analytics Data?

Do You Have Bots in Your Google Analytics Data?

Did you know that if you are using a service like Keynote to monitor your website performance, that it is impacting your web metrics? Services such as Keynote, Gomez, AlertSite, Pingdom, and many others use a real web browser to visit your site repeatedly throughout the day in order to measure load-time performance. They are loading your site from multiple locations throughout the world with real browsers that execute the Google Analytics tracking javascript.

There are various kinds of bots that come to your site (Google Search Bot, Bing, etc) that do not execute javascript tracking code and do not influence your metrics in Google Analytics. Our objective in this post is to educate users about the bots that do execute javascript tracking code and help you provide accurate data to your stakeholders.

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June 8, 2012

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What is Bounce Rate? Avoid Common Pitfalls

What is Bounce Rate? Avoid Common Pitfalls

Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.

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February 12, 2012

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Top 10+ Analytics Tips from Accelerate Conference 2011

Top 10+ Analytics Tips from Accelerate Conference 2011

The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.

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December 27, 2011

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Seven Great Enhancements to Google Analytics with Greasemonkey Plugin

Looking for ways to easily enhance Google Analytics? While reading news in my Web Analytics Association I stumbled across this great article “Social Media Metrics Greasemonkey Plugin For Google Analytics” that enables you to add social metrics to your content detail reports. (See example Google Analytics screenshot to the right) Plus, I then found the […]

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November 11, 2008

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