Analytics & Digital Marketing Tips

Start Testing! Google Website Optimizer Works

September 24, 2008           Conversion Testing

Want to make web design and development decisions easier? Then start testing!

In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request a catalog page and hypothesized that we could improve conversion by about 25% by implementing these changes.

So How Did We Do?

We improved conversion by 55.1% with a 98% chance of outperforming the original (i.e. control) page. Not bad for only a couple hours of work.

Google’s Website Optimizer is an easy to use tool that helps turn subjective decision making into straightforward objective decisions that eliminate problems related to the HIPPO. The HIPPO refers to the Highest Paid Person in the room who oftens controls the final decision based on their personal perspectives and opinions. Now with proper testing methods like this you can focus on what gets users to take the desired action and ultimately leads to success metrics like improved conversion, increased average order value, more time spent on the site (i.e. impressions), and etc.

Start Testing your Website!

If you manage or make decisions regarding your company’s website or are a website designer; buy the book “Always Be Testing: The Complete Guide to Google Website Optimizer” by Bryan Eisenberg today, sign up for Google Website Optimizer and start testing right away!

Need Help Testing your Website?

Give us a call at 1(888) 252-7866 or Request a Free Site Evaluation on the five key areas of website optimization:

  1. Functional
  2. Accessible
  3. Usabile
  4. Intuitive
  5. Persuasive

Buy the A/B Testing Book!
Always Be Testing: The Complete Guide to Google Website Optimizer

 

 

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