Roopa Carpenter is Blast’s Senior Conversion Strategist. She has many years of experience driving conversion rate optimization strategy, test implementation, and results analysis for lead generation and ecommerce clients. Her goal is to utilize data-driven testing to optimize UX for site visitors while impacting bottom-line metrics for her clients.
It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.Read More
Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.Read More
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