Roopa Carpenter is Blast’s Senior Conversion Strategist. She has many years of experience driving conversion rate optimization strategy, test implementation, and results analysis for lead generation and ecommerce clients. Her goal is to utilize data-driven testing to optimize UX for site visitors while impacting bottom-line metrics for her clients.
The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor…so we developed our own! Find out why you shouldn’t ignore the revenue per visitor metric, the right way to determine its significance, and how to use our amazing RPV calculator. As a bonus, you’ll even learn how to get unsampled data from a Google Analytics standard account. Yes, anything is possible!Read More
It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.Read More
Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.Read More
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