Promote your Website and Drive Traffic with Podcasting

May 27, 2008Kayden Kelly

Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content.

What is Podcasting?
Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via an RSS feed. The beauty of podcasting is that your intended audience can consume the information when and where they want. Through various podcasting services (iTunes, etc.) people will download the podcast and they can listen at home, at the office, in their car, or through their iPod or mp3 player while exercising or doing other activities.

Hear a Sample Podcast
Listen to a Product Promotion Podcast Demo produced by our partner Pearl Podcasting Services.

Podcasting can be used as an extremely affordable marketing tool, connecting you to clients, customers and others in your network. Podcasts can be produced very quickly allowing you to capitalize on timely events with rapid, flexible information distribution. Podcasting can also used to extend the use of already produced content and increase traffic to your website.

Ready to Get Started?
Here are some basic steps to having success with your first Podcast:

1. Develop an interesting theme so that people will want to listen and subscribe for future Podcasts
2. Create Podcast
3. Inform Customers via Email
4. Create an RSS Feed on your website to distribute your Podcast
5. Optimize your website so interested customers will find the Podcast
6. Submit Podcast to Podcast Directories
7. Submit a Press Release to increase awareness and drive traffic
8. Create feedback mechanisms so your customers can interact with you and give you feedback on your Podcast
9. Create a schedule for regular and consistent Podcast production (i.e. daily, weekly, monthly)

Need Help Creating a Podcast?
We have a long-time partnership with Tim Anderson of Pearl Podcasting Services who can help you produce professional quality podcasts starting as low as $100 if you have your script prepared or starting at $200 if you need help producing a script. With 30 years of broadcasting experience, Pearl Podcasting Services is committed to the highest level of customer service and helping you achieve your marketing goals with this cost-effective, cutting edge method of online technology. Contact Tim Today at [email protected] or (888) 657-9776.

Need Help Distributing or Marketing your Podcast?
Contact Blast Advanced Media’s Solution Director, Charles Davis, at (888) 252-7866.

About the Author

Kayden Kelly

Kayden is the Founder and CEO of Blast Analytics & Marketing. He leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. An industry trailblazer who stays ahead of trends and opportunities, Kayden has spent nearly two decades building his expertise in all areas, with a deep focus on analytics, search engine optimization, and user experience. He is an evangelist for “the customer,” helping clients create sustainable competitive advantage by developing, optimizing, distributing, and connecting valuable content to customer needs. Connect with Kayden on LinkedIn. Kayden Kelly has written 48 posts on the Blast Digital Customer Experience and Analytics Blog.