Posts by Paul Lear

Analytics

How Optimizely Personalization Works & Why You Need a Team

Optimizely’s new Personalization tool may be a digital marketer’s dream come true. Imagine customizing each user’s encounter with your site, increasing the likelihood that they will complete a sale, sign up for your mailing list, or take any other action you want them to. Targeted, relevant content will be delivered to each customer profile in anticipation of his or her needs, in real-time. An experienced analytics consultant explains how to take full advantage of this remarkable product.

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Sep 12, 2016    1 Comment

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

Analytics, Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

This is last post in this 4 part series where we discuss the Google Analytics Ecommerce marketing reports. Here is a look at the Internal Promotion, Order Coupon, Product Coupon, and Affiliate Code reports, which help you optimize your promotional marketing efforts.

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Jun 2, 2015    5 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

Analytics, Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.

You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.

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Oct 29, 2014    0 Comments

Google Analytics Shopping & Merchandising Analysis (Part 2)

Google Analytics

Google Analytics Shopping & Merchandising Analysis (Part 2)

Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.

First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.

Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.

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Jul 18, 2014    3 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis

Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis

New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!

For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.

We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.

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May 30, 2014    2 Comments

How to Use Dimension Widening to Improve Affiliate Reporting

Analytics, Google Analytics

How to Use Dimension Widening to Improve Affiliate Reporting

A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.

(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)

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Feb 27, 2014    5 Comments

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

Analytics, Google Analytics

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.

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Sep 13, 2013    2 Comments

In-Store (Offline) Tracking with Google’s Universal Analytics

Analytics, Google Analytics

In-Store (Offline) Tracking with Google’s Universal Analytics

Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.

This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!

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Aug 25, 2013    1 Comment

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