Analytics & Digital Marketing Tips

Digital Marketing

AppLoop iPhone RSS Feed Application Generator

AppLoop has developed an iPhone application generator that takes an RSS feed and builds a brandable application around it. They provide analytics which tracks installations and usage of the application. See the video below from AppLoop that shows what you can do with their service.

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October 20, 2008    0 Comments

Digital Marketing

Take your SEO to the next level with these tips and tricks!

Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced […]

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October 17, 2008    3 Comments

Search Engine Optimization

Who needs Google when you’re just local?

Improving your search engine results not only gets you listed on the major national search engines, but also optimizes the listings on local directories which is an essential customer touch point for a local business. Especially with the dramatic rise of mobile search.

Don’t believe that just because your business has a local or regional target audience that being found on the web can’t benefit your business. Local search is one of the most powerful sales channels to come along in decades – but it only works if you take the time to optimize your site so it can be found.

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September 30, 2008    5 Comments

Conversion Testing

Start Testing! Google Website Optimizer Works

Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request […]

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September 24, 2008    2 Comments

Digital Marketing

SEO Tip: Why Use Squidoo?

Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, […]

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September 23, 2008    0 Comments

Digital Marketing

Usability is in the Eye of the Beholder

Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely […]

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September 12, 2008    0 Comments

Digital Marketing

Stop Using All Graphics in Emails: Dell Gets it Right

If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office […]

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August 13, 2008    1 Comment

Paid Search

Google Adwords Expiration Email Scam

WARNING! Many of our clients have been fooled by this… Watch out for the email scam with the subject ‘Google Adwords Account Alert Notifications’ that is sent to undisclosed recipients which is the first clue that it is fraudulent. The email asks you to ‘Renew Your Account Now!’ and is hoping that you will click […]

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August 11, 2008    0 Comments

Blog Home

Out of Warranty iPhone Replaced – Apple Rocks!

Apple is in a class of their own. Recently, I thought my out of warranty iPhone was dead and that I would have to buy a replacement. Then I got a tip from a friend about how good Apple’s customer support is so I decided to test it out. I went online to my local […]

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June 23, 2008    5 Comments

Digital Marketing

Promote your Website and Drive Traffic with Podcasting

Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content. What is Podcasting?Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via an […]

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May 27, 2008    0 Comments

Conversion Testing

The Importance of Web Site Content in a Redesign

Looking at a redesign of your web site entails not only the look and feel of the site, but, to be done right, should include your content as well. Many businesses fail to take into account how much time needs to be devoted to writing content for their web site. Because running your business is […]

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May 23, 2008    0 Comments

Digital Marketing

3 months = $450,000

How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is […]

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April 9, 2008    1 Comment

Conversion Testing

What is online conversion optimization?

Conversion Optimization, as defined in the web strategy book “Web Design for ROI“, is the science and art of enhancing a web site’s user experience with the goal of transforming the maximum number of visitors into customers. More specifically, we are looking to improve the conversion rate, which is the percentage of unique visitors who […]

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March 3, 2008    1 Comment

Conversion Testing

Meet Your Goals with Key Performance Indicators

Performance driven design is the future. Scratch that, it’s whatcompanies are doing now to gain competitive advantage by optimizingtheir web sites in response to constantly shifting customer interest,needs and desires. The crux of this approach is to clearly identify your goals in order to revealyour key performance indicators which bring meaning and value to yourweb […]

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January 27, 2008    0 Comments

Conversion Testing

How to Calculate Web Site Design ROI

To properly calculate web site design ROI or any return on investment for that matter: Return – Investment = Net GainNet Gain / Investment = Return On Investment (ROI) Here is an Example ROI calculation: $200,000 (return) – $20,000 (investment) = $180,000 (net gain)$180,000 (net gain) / $20,000 (investment) = 9.00 or 900% ROI Now […]

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January 26, 2008    0 Comments

Conversion Testing

User Testing and Research Meets Client’s Goals

Client Roseville Health and Wellness Center (http://www.rosevillehwc.com/) is a nationally recognized, upscale fitness and medical treatment center. It’s all about personalized total body wellness in a comfortable and supportive environment. Roseville HWC was voted #1 Health Club by Health and Fitness Magazine & #1 Wellness Center in the United States by the Medical Fitness Association […]

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January 21, 2008    0 Comments

Conversion Testing

What People Say Isn’t Necessarily What They Do

There is a funny story about this fundamental truth. When Sony was introducing the boom box, the company gathered a group of potential consumers and held a focus group on what color the new product should be: black or yellow. After some discussion among the group of likely buyers, everyone agreed that consumers would better […]

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January 5, 2008    0 Comments

Digital Marketing

Our Featured Speaker at Web Builder 2.0 in Vegas

Kayden Kelly will be a featured speaker at Web Builder 2.0 in Las Vegas in December. The Management & Strategy track at Web Builder 2.0 will feature the latest thinking on how to increase your site’s traffic, sales and overall ROI, while also examining how to manage and capitalize on the unique opportunities presented by […]

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September 7, 2007    2 Comments

 

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