Analytics and Search Marketing Tips

Analytics, Google Analytics

How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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March 21, 2011    44 Comments

Why are Term Clouds in Google Analytics so Special?

Google Analytics

Why are Term Clouds in Google Analytics so Special?

Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.

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March 19, 2011    4 Comments

Digital Marketing

Google Nonprofits Marketplace: We Support Non-Profits!

Google announced a new initiative, the Google Nonprofits Marketplace. We’re excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

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March 16, 2011    0 Comments

Analytics, Google Analytics

Cross Domain Tracking in Google Analytics

Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.

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February 1, 2011    31 Comments

Search Engine Optimization

How to Remove Google Duplicate Listings (Finally)

Many companies have struggled with the issue of Google Maps duplicate listings. Finally, there is a high probability solution to get the duplicate listing deleted. Read this post to get step by step instructions on how to remove your duplicate listings from Google.

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January 2, 2011    12 Comments

Analytics, Google Analytics

Campaign Tracking in Google Analytics

When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.

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December 28, 2010    8 Comments

Analytics, Google Analytics

Google Analytics Tip: Annotations

Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.

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December 7, 2010    0 Comments

Search Engine Optimization

Google Places: Responding Publicly to a Negative Review

Getting a negative review on your Google Places local listing can be extremely damaging to your brand’s online reputation. However, you can use the review as an opportunity to build trust and credibility. This post describes how.

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December 3, 2010    3 Comments

Digital Marketing

How To Add Social Media Icons (Properly)

Don’t just slap up social media icons! Be thoughtful about helping users to understand the value and benefits of each social media channel. This is a quick case study on how to thoughtfully add social media icons that will help you get better traction in your social marketing efforts.

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November 29, 2010    6 Comments

Digital Marketing

Online Holiday Marketing Tips

We know that all products have a unique seasonality, that’s Marketing 101. But one season requires additional thought. A season that transcends industry, affecting all of us in one way or another: The Holiday Season. And it’s here. Are you prepared?

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November 8, 2010    1 Comment

Analytics, Google Analytics

Google Analytics Partners Developer Competition 2010

The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.

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October 25, 2010    0 Comments

Conversion Testing

UX and SEO: Does the Experience Matter if No One Experiences it?

Does user experience matter if no one experiences it? Read on for specific strategies on how to combine the powerful forces of Search Engine Optimization and Usability to create the ultimate User Experience.

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October 14, 2010    2 Comments

Analytics, Google Analytics

Don’t be Misled by Averages – Use Advanced Segments

How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.

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October 2, 2010    1 Comment

Analytics, Google Analytics

Time Saving Google Analytics Tip: Save Filtered Reports

Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.

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September 15, 2010    5 Comments

Google Analytics

Urchin 7 Released – Limited Time Offer

Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!

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September 2, 2010    1 Comment

Conversion Testing

Beyond Usability – Engaging Users through the Experience

Users have come to expect a solid information architecture, engaging content, consistent interaction models and great visual treatment – now it’s time transcend expectations by considering the holistic site experience. Read examples of sites and software that are going beyond usability and engaging users through the site experience.

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August 18, 2010    2 Comments

Analytics, Google Analytics

Google Analytics Tip: Blog Tag Analysis

Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.

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July 29, 2010    5 Comments

Conversion Testing

Meaningful Differentiation – A Key to Improving Conversion

Can you quickly state your company’s meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.

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July 22, 2010    2 Comments

Search Engine Optimization

Top 7 Search Engine Marketing Tips – SMX West 2010

Top 7 most interesting SEM (Search Engine Marketing – SEO and PPC) tips I learned at SMX West 2010 Conference.

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March 6, 2010    6 Comments

Search Engine Optimization

Want to improve your Search Engine Marketing in 90 days?

Attend SMX West 2010 to improve your Search Engine Marketing with a 90 Day SEM Fitness Plan presented by Kayden Kelly, Blast Advanced Media’s online marketing and website optimization guru.

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February 5, 2010    3 Comments

 

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