Analytics and Search Marketing Tips

How to Setup Multi-Currency Ecommerce in Google Analytics

Google Analytics

How to Setup Multi-Currency Ecommerce in Google Analytics

Multi-currency ecommerce tracking support in Google Analytics has finally arrived!

If your website supports multiple currencies during checkout and that data is going into a single Google Analytics profile, then you likely are aware of how important this feature is. Through a simple code change, which we explain how to implement, you can now indicate the currency code of what you are sending and Google Analytics will use the daily exchange rate from the prior day to convert the currency to the master currency you’ve defined in the profile settings.

Read the post to learn all the benefits and how to implement multiple currency shopping cart tracking.

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February 13, 2013    15 Comments

What is Google Attribution Modeling? Do you need it?

Google Analytics

What is Google Attribution Modeling? Do you need it?

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

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January 26, 2013    6 Comments

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Google Analytics

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Need help remembering why Adwords clicks and Analytics visits don’t match, or what the difference is between metrics and dimensions? Download our simple reference guide to help you pass the GAIQ test and help you remember key concepts of Google Analytics.

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December 13, 2012    11 Comments

Google Adwords Demographic Bidding Returns

Search Engine Optimization, Paid Search

Google Adwords Demographic Bidding Returns

Back in 2008, Google announced their demographic bidding beta test feature in Adwords, only to be retired in March of this year. But just 6 months later, Google announced the return of demographics for Adwords. It is now found under the Display tab in the Adwords user interface (UI), if you have yet to take notice.

If you want to know what demographic bidding is all about, how to use it and more; check out this article.

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October 25, 2012    0 Comments

Why Google+ Local is Not Friendly to Health Care

Local Search Marketing

Why Google+ Local is Not Friendly to Health Care

While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.

Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”

Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.

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October 19, 2012    2 Comments

Google Tag Manager: What You Should Know

Analytics, Digital Marketing

Google Tag Manager: What You Should Know

Google announced Google Tag Manager today at eMetrics in Boston. This is Google’s entry into the Tag Management Solution arena. What is this product? How can you leverage it? How does it compare to other solutions? Read on to learn the answers to these questions, plus get valuable tips and tricks.

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October 1, 2012    16 Comments

SEO Power Tip: Turn Off Google Instant Predictions

Search Engine Optimization

SEO Power Tip: Turn Off Google Instant Predictions

Did you know that the default Google search settings filter the results so one domain doesn’t dominate?

The cool thing is this can be turned off and the unfiltered view becomes a powerful SEO research tool. The unfiltered view allows you to evaluate the relative strength of each listing, what tactics are being utilized and most importantly how much effort and what type of tactics will be needed to move your listing up in the rankings.

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August 17, 2012    3 Comments

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Google Analytics, Adobe Analytics, Conversion Testing

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012    10 Comments

2012 MozCon – Day Three Wrap Up

Search Engine Optimization

2012 MozCon – Day Three Wrap Up

Day three of the 2012 SEOmoz MozCon conference is done and thus ends the party. What a fantastic time it was; full of so many wonderful people eager to share their knowledge and advance the SEO collective. We were expecting that the final day would be a little light given it was the last day, but we needn’t have worried. The lineup was as rich and informative as the previous days, which is saying a lot.

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July 30, 2012    1 Comment

2012 MozCon – Day Two Wrap Up

Search Engine Optimization

2012 MozCon – Day Two Wrap Up

Day two of the 2012 SEOmoz MozCon was another successful day packed with tons of [link] juicy digital marketing information. Yesterday we saw a wide range of topics and today was no different. From dancing robots to serious Excel API tips to persona modeling to design; it was fast, furious and fun.

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July 26, 2012    4 Comments

2012 MozCon – Day One Recap

Search Engine Optimization

2012 MozCon – Day One Recap

Blast sent a contingent from our online marketing team to the 2012 SEOmoz MozCon conference in Seattle, WA. Rand Fishkin, SEOmoz CEO and arguably the most influential forces behind link building today, knows how to put on a conference. Over 700 link builders, marketers, business owners and other digital professionals have amassed for three days of talks by some of the best in the business. Day one is in the bag and we have the highlights for those of you not fortunate enough to make the trip.

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July 26, 2012    2 Comments

Do You Have Bots in Your Google Analytics Data?

Google Analytics

Do You Have Bots in Your Google Analytics Data?

Did you know that if you are using a service like Keynote to monitor your website performance, that it is impacting your web metrics? Services such as Keynote, Gomez, AlertSite, Pingdom, and many others use a real web browser to visit your site repeatedly throughout the day in order to measure load-time performance. They are loading your site from multiple locations throughout the world with real browsers that execute the Google Analytics tracking javascript.

There are various kinds of bots that come to your site (Google Search Bot, Bing, etc) that do not execute javascript tracking code and do not influence your metrics in Google Analytics. Our objective in this post is to educate users about the bots that do execute javascript tracking code and help you provide accurate data to your stakeholders.

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June 8, 2012    9 Comments

What is Bounce Rate? Avoid Common Pitfalls

Analytics

What is Bounce Rate? Avoid Common Pitfalls

Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.

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February 12, 2012    71 Comments

Top 10+ Analytics Tips from Accelerate Conference 2011

Analytics

Top 10+ Analytics Tips from Accelerate Conference 2011

The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.

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December 27, 2011    3 Comments

3 Reasons You Shouldn’t Build a Mobile Website

Digital Marketing

3 Reasons You Shouldn’t Build a Mobile Website

With the explosion of smart phones, tablets, gaming devices and more; offering a positive user experience for multiple devices is not easy. Luckily, a new design concept has emerged to solve this challenge. Learn more about this exciting, cost-saving solution and how it can get you ahead of the technology curve. Don’t fall victim to an antiquated design method.

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November 16, 2011    3 Comments

Top 5 Use Cases of Google Analytics Flow Visualization

Analytics, Google Analytics

Top 5 Use Cases of Google Analytics Flow Visualization

The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?

The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.

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October 19, 2011    11 Comments

Google Analytics Premium – The Service Level Agreement

Analytics, Google Analytics

Google Analytics Premium – The Service Level Agreement

Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.

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October 17, 2011    2 Comments

Google Analytics

Google Analytics Standard and Premium Seminar in SF – Oct 25

Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!

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October 13, 2011    1 Comment

Unsampled Reports – Google Analytics Premium Feature Tour #2

Analytics, Google Analytics

Unsampled Reports – Google Analytics Premium Feature Tour #2

One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.

Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.

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October 6, 2011    3 Comments

Google Analytics Premium Feature Tour: 50 Custom Variables

Analytics, Google Analytics

Google Analytics Premium Feature Tour: 50 Custom Variables

In Google Analytics Premium, the number of custom variables that are available has been dramatically increased from 5 (in Google Analytics Standard) to 50! We’ve helped many clients using custom variables, to both increase the depth of data that can be collected and to enhance the capabilities of segmentation in GA. On many sites, it is consistently a struggle to keep inside the 5 custom variable limit. The GA Premium 50 custom variable increase opens the door to richer data possibilities that will help you better target, optimize and convert your visitors.

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October 4, 2011    6 Comments

 

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