Analytics and Search Marketing Tips

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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April 1, 2013    3 Comments

Prevent Data Loss when using Google Analytics Remarketing Tag

Google Analytics

Prevent Data Loss when using Google Analytics Remarketing Tag

Did you know that you could lose up to 70% of your analytics data by implementing the Google Analytics Remarketing Tag?

The reason is that Google Analytics replaces the standard GA tracking code with the DoubleClick tracking code. Because the DoubleClick tracking code (dc.js) uses a third-party cookie which can track user activity across websites, it is blocked by most ad blocking and privacy protection software. Read the entire post to see how we solved this data loss concern which you can implement on your own site to reap the benefits of remarketing without concern.

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April 1, 2013    9 Comments

How to Track Downloads & Outbound Links in Google Analytics

Google Analytics

How to Track Downloads & Outbound Links in Google Analytics

It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.

We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.

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March 22, 2013    142 Comments

Google+ Local Is Now Friendlier to Healthcare

Local Search Marketing

Google+ Local Is Now Friendlier to Healthcare

We caused a stir and Google responded with two positive changes to their Google+ Local Quality Guidelines that will help people get more accurate contact information for their healthcare providers.

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March 18, 2013    0 Comments

Google Adwords Enhanced Campaigns Shake Things Up

Paid Search

Google Adwords Enhanced Campaigns Shake Things Up

Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.

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March 7, 2013    1 Comment

Can You Trust Your Google Analytics Data?

Analytics, Google Analytics

Can You Trust Your Google Analytics Data?

Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.

Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).

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February 21, 2013    17 Comments

How to Setup Multi-Currency Ecommerce in Google Analytics

Google Analytics

How to Setup Multi-Currency Ecommerce in Google Analytics

Multi-currency ecommerce tracking support in Google Analytics has finally arrived!

If your website supports multiple currencies during checkout and that data is going into a single Google Analytics profile, then you likely are aware of how important this feature is. Through a simple code change, which we explain how to implement, you can now indicate the currency code of what you are sending and Google Analytics will use the daily exchange rate from the prior day to convert the currency to the master currency you’ve defined in the profile settings.

Read the post to learn all the benefits and how to implement multiple currency shopping cart tracking.

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February 13, 2013    16 Comments

What is Google Attribution Modeling? Do you need it?

Google Analytics

What is Google Attribution Modeling? Do you need it?

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

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January 26, 2013    6 Comments

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Google Analytics

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Need help remembering why Adwords clicks and Analytics visits don’t match, or what the difference is between metrics and dimensions? Download our simple reference guide to help you pass the GAIQ test and help you remember key concepts of Google Analytics.

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December 13, 2012    11 Comments

Google Adwords Demographic Bidding Returns

Search Engine Optimization, Paid Search

Google Adwords Demographic Bidding Returns

Back in 2008, Google announced their demographic bidding beta test feature in Adwords, only to be retired in March of this year. But just 6 months later, Google announced the return of demographics for Adwords. It is now found under the Display tab in the Adwords user interface (UI), if you have yet to take notice.

If you want to know what demographic bidding is all about, how to use it and more; check out this article.

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October 25, 2012    0 Comments

Why Google+ Local is Not Friendly to Health Care

Local Search Marketing

Why Google+ Local is Not Friendly to Health Care

While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.

Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”

Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.

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October 19, 2012    2 Comments

Google Tag Manager: What You Should Know

Analytics, Digital Marketing

Google Tag Manager: What You Should Know

Google announced Google Tag Manager today at eMetrics in Boston. This is Google’s entry into the Tag Management Solution arena. What is this product? How can you leverage it? How does it compare to other solutions? Read on to learn the answers to these questions, plus get valuable tips and tricks.

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October 1, 2012    16 Comments

SEO Power Tip: Turn Off Google Instant Predictions

Search Engine Optimization

SEO Power Tip: Turn Off Google Instant Predictions

Did you know that the default Google search settings filter the results so one domain doesn’t dominate?

The cool thing is this can be turned off and the unfiltered view becomes a powerful SEO research tool. The unfiltered view allows you to evaluate the relative strength of each listing, what tactics are being utilized and most importantly how much effort and what type of tactics will be needed to move your listing up in the rankings.

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August 17, 2012    3 Comments

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Google Analytics, Adobe Analytics, Conversion Testing

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

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August 7, 2012    10 Comments

2012 MozCon – Day Three Wrap Up

Search Engine Optimization

2012 MozCon – Day Three Wrap Up

Day three of the 2012 SEOmoz MozCon conference is done and thus ends the party. What a fantastic time it was; full of so many wonderful people eager to share their knowledge and advance the SEO collective. We were expecting that the final day would be a little light given it was the last day, but we needn’t have worried. The lineup was as rich and informative as the previous days, which is saying a lot.

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July 30, 2012    1 Comment

2012 MozCon – Day Two Wrap Up

Search Engine Optimization

2012 MozCon – Day Two Wrap Up

Day two of the 2012 SEOmoz MozCon was another successful day packed with tons of [link] juicy digital marketing information. Yesterday we saw a wide range of topics and today was no different. From dancing robots to serious Excel API tips to persona modeling to design; it was fast, furious and fun.

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July 26, 2012    4 Comments

2012 MozCon – Day One Recap

Search Engine Optimization

2012 MozCon – Day One Recap

Blast sent a contingent from our online marketing team to the 2012 SEOmoz MozCon conference in Seattle, WA. Rand Fishkin, SEOmoz CEO and arguably the most influential forces behind link building today, knows how to put on a conference. Over 700 link builders, marketers, business owners and other digital professionals have amassed for three days of talks by some of the best in the business. Day one is in the bag and we have the highlights for those of you not fortunate enough to make the trip.

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July 26, 2012    2 Comments

Do You Have Bots in Your Google Analytics Data?

Google Analytics

Do You Have Bots in Your Google Analytics Data?

Did you know that if you are using a service like Keynote to monitor your website performance, that it is impacting your web metrics? Services such as Keynote, Gomez, AlertSite, Pingdom, and many others use a real web browser to visit your site repeatedly throughout the day in order to measure load-time performance. They are loading your site from multiple locations throughout the world with real browsers that execute the Google Analytics tracking javascript.

There are various kinds of bots that come to your site (Google Search Bot, Bing, etc) that do not execute javascript tracking code and do not influence your metrics in Google Analytics. Our objective in this post is to educate users about the bots that do execute javascript tracking code and help you provide accurate data to your stakeholders.

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June 8, 2012    9 Comments

What is Bounce Rate? Avoid Common Pitfalls

Analytics

What is Bounce Rate? Avoid Common Pitfalls

Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.

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February 12, 2012    71 Comments

Top 10+ Analytics Tips from Accelerate Conference 2011

Analytics

Top 10+ Analytics Tips from Accelerate Conference 2011

The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.

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December 27, 2011    3 Comments

 

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