Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.
Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.Read More
Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you’ll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.Read More
Autotrack from Google Analytics is a nice tracking enhancement for those not using tag management, and for those using only the most basic tracking snippet. For those who are asking more advanced questions of their data and thus have deeper analytics needs, a more advanced solution is required. That solution should take advantage of automated data collection for speed and ease of use, but include custom options for flexibility.
Learn when Autotrack is the right choice, or when you should reject it for a more robust solution like our BAT (Blast Analytics Tracking) framework that is tool agnostic and has an extraordinary ability to scale and evolve with your needs.Read More
Digital marketers are concerned about how the removal of paid text ads on the right-side of the Google search results page will affect organic search, local search and paid search visibility. We’ve audited the most popular screen resolutions to show how this change will affect organic search and recommend the best way to combat this is through a holistic approach to content development and digital marketing channel mix optimization.Read More
Your company performance is strong and your user base is increasing, but you aren’t satisfied and want to drive growth to the next level. You need scalable analytics to succeed. Raw, unsampled data is critical to providing your company the answers it needs to stay competitive, innovate, and gain a competitive advantage.
Unfortunately, commercial enterprise analytics solutions carry a hefty price tag. What if we told you there is an affordable solution without compromise? Learn how you can run an enterprise, open source, event-level analytics platform with Snowplow and Amazon Web Services.Read More
Increase your Adwords paid ad performance at no additional cost by adding structured snippets! In this third post in our Google AdWords Tips blog series, you’ll learn how structured snippets ad extensions help highlight specific features of your products and offerings, increase your CTR, boost your Quality Score, and lower your costs.Read More
Cloud data analytics solutions are democratizing data-driven culture and revolutionizing the business analytics world with lower costs, faster implementation and productized analysis. With the right guidance creating a data-driven culture is now easier and cheaper than ever.Read More
Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.Read More
Increase your Adwords paid ad performance at no additional cost by adding callout extensions! In this second post in our Google AdWords Tips blog series, you’ll learn how callout extensions free up your site links, highlight your unique benefits (within character constraints), help you strategically tell your story, improve quality score and reduce costs.Read More
As a marketer, you’re running a million miles a minute creating, managing, tracking and analyzing all of your marketing campaigns. You are likely searching for a solution to alleviate your team’s busy work, and help you focus more on things that matter like creative marketing strategy and producing valuable content.
You may have heard about marketing automation, but haven’t had time to research it. Is it helpful or just hype?
Get our take and learn more about marketing automation as we explore the essential features and discuss the potential benefits.Read More
Build credibility by letting established companies sing your praises! In this first post in our Google AdWords Tips blog series, you’ll learn how Review Extensions work, see what they look like, discover the benefits, and get strategic tips before you get started.Read More
Google Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration. Clickstream data empowers analysts to answer much more complex (and valuable) business questions, namely by integration with other data sources (e.g. CRM).
Many technical teams are new to Google BigQuery and how to work with it. On top of that, the structure of how the GA Premium data is stored in BigQuery may not be obvious at first glance. By following the instructions we’ve provided in this post, you’ll jump-start your knowledge and more quickly arrive at an ETL process that can bring this valuable clickstream data into your own data warehouse.Read More
This is last post in this 4 part series where we discuss the Google Analytics Ecommerce marketing reports. Here is a look at the Internal Promotion, Order Coupon, Product Coupon, and Affiliate Code reports, which help you optimize your promotional marketing efforts.Read More
Overall, the Marketo summit was a great success this year. Marketers have some great new marketing automation tools to jump head first into engagement marketing. Read on to learn about the inspiration and the top 5 innovations that Marketo shared. Plus, download their engagement strategy ebook.Read More
Having a solid web analytics implementation with summarized data can bring value to organizations, but as your analytics maturity evolves you’ll find that highly granular, hit-level data tied to a user will allow you to answer far deeper and more valuable business questions.
Stop waiting for your analytics tool to build a feature to answer your business questions. Move into the limitless world of clickstream data analysis!
Read this post to start the journey into clickstream data analysis!Read More
Telestream reached out to us looking for ways to incrementally improve the sales performance of their website. By devising and executing a series of iterative landing page optimization tests we were able to strategically measure how revenue and conversion rates were being affected, uncover key learnings, and apply those learnings to subsequent iterations along the way.
Our proven process delivered astonishing results, and unexpectedly, a Gold Award. Jump in and read this post to learn more.Read More
Cross domain tracking has been one of those thorns in Google Analytics implementations. Challenges with tracking users across domains can inflate self-referrals and prevent you from being able to accurately track the source of your conversions. Understanding the source of your conversions is essential to being able to evaluate your marketing campaign performance.
Fortunately, Google’s Universal Analytics simplifies the setup process, and we’ve provided some valuable tips in this article that will help you solve common needs and avoid typical issues.Read More
In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.
You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.Read More
We all strive for more granularity in our analytics data.
For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.
What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?
Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.
We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!Read More
Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.
In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!Read More
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