Posts by Olaf Calderon

Google Analytics

Google Analytics Autotrack – Should You Use It?

Autotrack from Google Analytics is a nice tracking enhancement for those not using tag management, and for those using only the most basic tracking snippet. For those who are asking more advanced questions of their data and thus have deeper analytics needs, a more advanced solution is required. That solution should take advantage of automated data collection for speed and ease of use, but include custom options for flexibility.

Learn when Autotrack is the right choice, or when you should reject it for a more robust solution like our BAT (Blast Analytics Tracking) framework that is tool agnostic and has an extraordinary ability to scale and evolve with your needs.

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Mar 23, 2016    0 Comments

2 Simple Steps to Cross Domain Tracking in Universal Analytics

Analytics, Google Analytics

2 Simple Steps to Cross Domain Tracking in Universal Analytics

Cross domain tracking has been one of those thorns in Google Analytics implementations. Challenges with tracking users across domains can inflate self-referrals and prevent you from being able to accurately track the source of your conversions. Understanding the source of your conversions is essential to being able to evaluate your marketing campaign performance.

Fortunately, Google’s Universal Analytics simplifies the setup process, and we’ve provided some valuable tips in this article that will help you solve common needs and avoid typical issues.

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Nov 24, 2014    16 Comments

4 Helpful Tips to Avoid Risk with Google Tag Manager

Analytics, Google Analytics

4 Helpful Tips to Avoid Risk with Google Tag Manager

While the majority of sites may use Google Tag Management to insert marketing tag code via the default Google Tag Manager templates it provides — some of us make heavy use of the Custom HTML tag.

The Custom HTML tag poses a major risk since the custom code inserted could potentially break your site’s functionality.

Let us ease your mind…there is nothing to worry about. We have four helpful tips to bring your risk down to near zero.

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Nov 25, 2013    13 Comments

7 Key Takeaways from the Data Driven Conference (DDC) 2013

Analytics

7 Key Takeaways from the Data Driven Conference (DDC) 2013

I was happy to attend the very first Data Driven Conference 2013 (DDC2013), hosted by Mixpanel. DDC 2013 brought together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach is impacting all aspects of business from product development and design, to marketing and customer communications.

Overall, the theme of DDC was centered around the idea that industries need to break away from how they traditionally treat data. Read on for the 7 important ‘chunks’ of information that I took away from the conference, including thoughts on data collection challenges and a collection of solid Big Data analytics tips.

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Sep 9, 2013    0 Comments

Using Multiple Trackers in Google Analytics

Google Analytics

Using Multiple Trackers in Google Analytics

We believe in simplicity and automation. Eliminating development time and lowering the potential for coding errors is what drove the development of our battle tested Google Analytics multi-tracker script. If you have the need to use multiple Google Analytics trackers, for tracking affiliates, creating an aggregated roll-up profile for all of your sites, or other various reasons; you’ll appreciate this post which will save you time and help you avoid unnecessary headaches. Plus, this solution can help ease your migration to Universal Analytics (even if you are only using one tracker)!

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Apr 17, 2013    24 Comments

Prevent Data Loss when using Google Analytics Remarketing Tag

Google Analytics

Prevent Data Loss when using Google Analytics Remarketing Tag

Did you know that you could lose up to 70% of your analytics data by implementing the Google Analytics Remarketing Tag?

The reason is that Google Analytics replaces the standard GA tracking code with the DoubleClick tracking code. Because the DoubleClick tracking code (dc.js) uses a third-party cookie which can track user activity across websites, it is blocked by most ad blocking and privacy protection software. Read the entire post to see how we solved this data loss concern which you can implement on your own site to reap the benefits of remarketing without concern.

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Apr 1, 2013    9 Comments

How to Setup Multi-Currency Ecommerce in Google Analytics

Google Analytics

How to Setup Multi-Currency Ecommerce in Google Analytics

Multi-currency ecommerce tracking support in Google Analytics has finally arrived!

If your website supports multiple currencies during checkout and that data is going into a single Google Analytics profile, then you likely are aware of how important this feature is. Through a simple code change, which we explain how to implement, you can now indicate the currency code of what you are sending and Google Analytics will use the daily exchange rate from the prior day to convert the currency to the master currency you’ve defined in the profile settings.

Read the post to learn all the benefits and how to implement multiple currency shopping cart tracking.

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Feb 13, 2013    15 Comments

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