Blast Analytics and Marketing

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Supporting Leaders to EVOLVE
Category: Digital Experience

More Google Analytics Updates

November 10, 2008

Google Analytics adds custom reports and advanced segmentation

These new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, this is wide open. Custom reporting allows you to design different views of your data depending on whatever your objectives may be. The interface is drag/drop, so really you just need to figure out the lingo and get started. Use Google’s help section to get up to speed (Google’s help). Now if they can just get the Analytics API out we’ll be in heaven.

Joe Christopher
About the Author

As Vice President of Analytics at Blast Analytics, Joe leads a team of talented analytics consultants responsible for helping clients understand and take action on their vast amounts of data, to continuously improve and EVOLVE their organizations. With over 20 years of experience in analytics and digital marketing, Joe offers a high-level of knowledge and guidance to clients across all industries. He is an expert in all major analytics platforms including Google Analytics and Adobe Analytics, as well as various tag management systems such as Tealium and Adobe Launch. He also consults on data visualization, data governance, and data quality strategies. Having extensive expertise in many areas, has enabled Joe to become a well known thought leader and speak at industry events such as Tealium’s Digital Velocity series. Joe remains on the pulse of various information technology, programming languages, tools and services, keeping Blast and its clients on the leading edge.

Connect with Joe on LinkedIn. Joe Christopher has written on the Blast Digital Customer Experience and Analytics Blog.

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