Posts by Joe Christopher

How to Set a Client-Side Sample Rate in Google Analytics

Google Analytics

How to Set a Client-Side Sample Rate in Google Analytics

Are you violating the Google Analytics Terms of Service?

If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution.

Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.

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Aug 18, 2011    10 Comments

Are Rogue Sites Influencing Your Google Analytics Data?

Google Analytics

Are Rogue Sites Influencing Your Google Analytics Data?

Did you know that if someone puts your Google Analytics tracking code on their site (the same UA-#), visits to their site will show up in your Google Analytics profiles? It is true, but thankfully, there is a way to fix this issue. We won’t get into why someone would do this, but it generally stems from someone lifting your design or embedding your content within their site — both nefarious. The people that do this are often unaware or too lazy to remove the tracking code. Through the use of a custom report, we’ll show you how to identify external sites and URLs that contain your own site’s tracking code and most importantly, how to filter these visits so that they do not impact your data analysis.

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Jun 27, 2011    5 Comments

How to Track Downloads in Google Analytics

Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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Apr 29, 2011    194 Comments

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

Google Analytics

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let’s say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.

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Apr 27, 2011    4 Comments

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

Google Analytics

Multi-Channel Funnels Provide Attribution Insight in Google Analytics

When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.

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Apr 19, 2011    0 Comments

Google Analytics V5 Custom Reports: What’s New?

Google Analytics

Google Analytics V5 Custom Reports: What’s New?

In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you’ll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.

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Apr 10, 2011    11 Comments

Analytics, Google Analytics

Google Analytics Version 5 Announced

Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.

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Mar 21, 2011    1 Comment

Analytics, Google Analytics

Cross Domain Tracking in Google Analytics

Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.

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Feb 1, 2011    31 Comments

Analytics, Google Analytics

Campaign Tracking in Google Analytics

When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.

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Dec 28, 2010    8 Comments

Analytics, Google Analytics

Google Analytics Tip: Annotations

Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.

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Dec 7, 2010    0 Comments

Analytics, Google Analytics

Time Saving Google Analytics Tip: Save Filtered Reports

Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.

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Sep 15, 2010    5 Comments

Analytics, Google Analytics

New Google Analytics Features Unveiled

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways –  other than having a great time at the Googleplex.  Google provided us with a glimpse of the new GA features, but we had to keep our lips […]

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Oct 20, 2009    6 Comments

Search Engine Optimization

Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the […]

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Jun 24, 2009    1 Comment

Analytics, Google Analytics

Instant Segments Using Google Analytics Advanced Segments

In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only view […]

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Feb 27, 2009    7 Comments

Analytics

Skydeck – Manage Your Cell Phone Bill

Last Friday, I signed up for Skydeck, a free web service that connects to your cell phone provider and allows you to keep track of your cell phone calls and text messages. The service works great and here are some highlights of its features: Easily find out who of your friends you call the most […]

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Nov 10, 2008    2 Comments

Digital Marketing

AppLoop iPhone RSS Feed Application Generator

AppLoop has developed an iPhone application generator that takes an RSS feed and builds a brandable application around it. They provide analytics which tracks installations and usage of the application. See the video below from AppLoop that shows what you can do with their service.

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Oct 20, 2008    0 Comments

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