Joe is the VP, Analytics at Blast Analytics & Marketing. He understands Digital Analytics like nobody else and is a master of many programming languages.
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Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast’s VP of Analytics, will take you through the steps that are critical in evaluating your existing tool and deciding if a different one is right for you. He also provides an in-depth comparison of two of the most popular enterprise digital analytics platforms on the market today: Adobe Analytics and Google Analytics 360. Keep in mind that the right tool for your company is one that leads to insights, and those insights will enable you to take action.Read More
The Site Speed report in Google Analytics may give you the wrong idea. Find out why this data can be misleading, why it matters, and solutions for getting the real story behind what your data is telling you. Learning how to read the data in this report empowers you to make huge improvements that benefit your business.Read More
As the year winds down, and we reflect back, we’re grateful for all of the Google Analytics improvements that have happened in 2016. However, it wouldn’t be the holidays without a wish list! In this post our VP, Analytics, Joe Christopher, reviews his Top 7 wish list for future Google Analytics features. Let us know if you agree, and if you have any additions. Happy Holidays!Read More
Google’s 360 Suite tools are all about understanding customer behavior, taking action on that data, and evolving your business. But are they the best solutions for your specific needs? The answer depends on your analytics maturity. Joe Christopher digs deeper into the benefits and potential drawbacks of investing in the suite, and offers examples of alternatives.Read More
Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.
Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.Read More
With the recent announcement of the Google Analytics 360 Suite, we’ve received many questions from our existing Premium and Standard Google Analytics clients, as well as people reaching out who are interested in considering this new enterprise marketing analytics suite of tools.
As with all things in the analytics industry, change is inevitable and most of these changes are positive. Are you curious how the 360 suite can impact your business? In this post we’ll answer the most common questions we’ve heard from our clients, provide our initial review on what you need to know about each of these new 360 tools, and share how they can help evolve your organization.Read More
Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.Read More
We all strive for more granularity in our analytics data.
For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.
What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?
Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.
We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!Read More
Sooner or later, you’re going to want to know how deep users scroll on a page.
Wouldn’t it be great if you could track vertical scroll percentage of page and view it easily in Google Analytics? Good news…in this blog post we’ll educate you on the virtues of tracking scroll depth, show you how to setup scroll tracking, create custom scroll tracking reports, create custom segments for actionable analysis, and most importantly, we’ll give you the code.Read More
We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.Read More
Have you ever wondered if people are printing pages from your website?
Wonder no more…as we have provided a solution to track all the methods people use to print a page on your website. We will show you how to capture this data whether they click on your pretty print button, right click and choose print from the right click menu, use keyboard shortcuts ‘Ctrl+P’ (Windows) or ‘Cmd+P’ (Mac), or use the File > Print menu. If you use Google Analytics, read this post to learn how you can track how many people are printing your website pages.Read More
Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.
One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.
This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.Read More
The Google Analytics team recently announced the public beta of Universal Analytics. Universal Analytics includes a lot of great features today, with many more planned for the future. It is an exciting change and one that the team here at Blast is continually providing feedback to Google on to help shape it into a great platform.
Read on to learn about how we built an implementation in Universal Analytics that met the demanding business requirements of our client, Yellow Pages NZ.Read More
Did you know that Adobe Analytics, SiteCatalyst v15, has a feature that allows you to see near real-time data? If the answer is no, you are not alone. The majority of clients that we work with do not have it enabled. Adobe released this feature for version 15 back in October 2012, so it is a somewhat recent feature. Unfortunately, and we’re not sure exactly why, this feature is not enabled by default. Read on to learn more about what you get with this feature and how to enable it.Read More
Google announced Google Tag Manager today at eMetrics in Boston. This is Google’s entry into the Tag Management Solution arena. What is this product? How can you leverage it? How does it compare to other solutions? Read on to learn the answers to these questions, plus get valuable tips and tricks.Read More
Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.Read More
The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?
The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.Read More
One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.
Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.Read More
In Google Analytics Premium, the number of custom variables that are available has been dramatically increased from 5 (in Google Analytics Standard) to 50! We’ve helped many clients using custom variables, to both increase the depth of data that can be collected and to enhance the capabilities of segmentation in GA. On many sites, it is consistently a struggle to keep inside the 5 custom variable limit. The GA Premium 50 custom variable increase opens the door to richer data possibilities that will help you better target, optimize and convert your visitors.Read More
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