Ready to improve your Marketing Campaign ROI by Doubling Conversion Rate?You invest a lot of time, money and effort into your website and online marketing. Wouldn’t you like to know about a simple process using free and inexpensive tools that can help you methodically boost your return on investment? Okay, I know you are thinking [...]
Continue reading...Monday, November 10, 2008
Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where [...]
Continue reading...Friday, September 12, 2008
Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely [...]
Continue reading...Monday, September 8, 2008
Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.
Continue reading...Wednesday, August 13, 2008
If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office Furniture: No! [...]
Continue reading...Monday, March 3, 2008
Did you miss our Web Strategy and Marketing Classes at Borders Bookstores?Here are the key takeaway PDFs for you to download. Let us know if you have any questions or comments. Also, please let us know if you would be interested in attending an encore class at Blast or Borders in the future (email melvin@blastam.com [...]
Continue reading...Monday, March 3, 2008
Conversion Optimization, as defined in the web strategy book “Web Design for ROI“, is the science and art of enhancing a web site’s user experience with the goal of transforming the maximum number of visitors into customers. More specifically, we are looking to improve the conversion rate, which is the percentage of unique visitors who take [...]
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Thursday, April 16, 2009
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