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		<title>Google Website Optimizer Test: We Didn&#8217;t Implement the Winner</title>
		<link>http://www.blastam.com/blog/index.php/2008/12/google-website-optimizer-test-we-didnt-implement-the-winner/</link>
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		<pubDate>Mon, 15 Dec 2008 06:39:00 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
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		<category><![CDATA[Ecommerce]]></category>
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		<category><![CDATA[Google Website Optimizer]]></category>
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		<description><![CDATA[Google Website Optimizer Multichannel Ecommerce  Case Study
Why was this Website Optimizer test so important?
This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken at [...]]]></description>
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