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	<title>Blast Advanced Media &#187; made to stick</title>
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		<title>Susan Boyle &#8211; Made to Stick &#8211; What You &amp; I can learn</title>
		<link>http://www.blastam.com/blog/index.php/2009/04/susan-boyle-made-to-stick-what-you-i-can-learn/</link>
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		<pubDate>Mon, 20 Apr 2009 14:52:00 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[made to stick]]></category>
		<category><![CDATA[susan boyle]]></category>

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		<description><![CDATA[What can you and I learn from Susan Boyle (if you haven&#8217;t heard of her, you&#8217;re likely the only one)?

It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience.
If you are a marketer (or you are in any way responsible for creating messages for [...]]]></description>
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