Blast Advanced Media

SEO Tip: Why Use Squidoo?

Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]

Stop Using All Graphics in Emails: Dell Gets it Right

If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office Furniture: No! [...]

Site Optimization Tip of the Day