Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps. Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.
Continue reading...Thursday, December 18, 2008
You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. We’ve [...]
Continue reading...Sunday, December 14, 2008
Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken at [...]
Continue reading...Saturday, December 13, 2008
Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it SimpleStart with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex [...]
Continue reading...Thursday, November 20, 2008
After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s email I [...]
Continue reading...Wednesday, September 24, 2008
Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request a [...]
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Tuesday, February 9, 2010
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