The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there? The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We've been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.
Continue reading...Thursday, September 29, 2011
Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.
Continue reading...Thursday, August 18, 2011
Are you violating the Google Analytics Terms of Service? If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution. Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.
Continue reading...Friday, April 29, 2011
Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google's servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we'll be covering the ways to properly track file downloads in Google Analytics.
Continue reading...Monday, April 25, 2011
Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!
Continue reading...Tuesday, April 19, 2011
When a conversion takes place in Google Analytics, it is attributed (given credit) to the last session and source that brought the visitor to the site when that conversion took place. The problem with this is that this is not how it works in the real world for most websites. A visitor will take varying source paths across multiple visits before buying your product or filling out your lead form. Google is testing a new feature called Multi-Channel Funnels (as a limited pilot to trusted testers such as ourselves) that aims to solve this problem.
Continue reading...Sunday, April 10, 2011
In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you'll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.
Continue reading...Monday, March 21, 2011
Google Analytics Version 5 has been announced and it is full of exciting upgrades such as Navigation Changes, Events as Goals, Multiple Dashboards (and Widgets), Powerful Custom Reports, Term Cloud Visualization, Advanced Segment Changes and Interactive Help.
Continue reading...Monday, March 21, 2011
Events as a goal type in Google Analytics...why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site...then your wait is over.
Continue reading...Saturday, March 19, 2011
Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.
Continue reading...Tuesday, February 1, 2011
Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we'll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.
Continue reading...Tuesday, December 28, 2010
When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.
Continue reading...Tuesday, December 7, 2010
Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.
Continue reading...Monday, October 25, 2010
The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.
Continue reading...Saturday, October 2, 2010
How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.
Continue reading...Wednesday, September 15, 2010
Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.
Continue reading...Thursday, July 29, 2010
Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.
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Wednesday, October 19, 2011
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