Blast Advanced Media

SES Chicago & Snow!

Here at Blast we’re all very excited that Kayden is moderating and presenting a session at Search Engine Strategies Chicago next week. We’re also very excited that we’re not going with him. At least those of us who are native Californians and aren’t quite ready for below freezing weather & snow. Yes, [...]

Google Releases New Gmail Themes!

My inner designer would like to take a quick break from strictly SEO-related Google tools to bring you this announcement: Google has spiced up our Gmail inboxes with new visually-appealing (not to mention, keenly stylish) themes! If you’re tired of staring at the same old inbox everyday, you can now choose to spruce up your junk [...]

Google’s Search-based Keyword Tool

Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content. From the horse’s mouth:The Search-based Keyword [...]

Website Optimization Tip of the Day – part 2 of error messages

Today’s tip looks at ecommerce optimization tactics and demonstrates how properly testing and optimizing your error messages can have a real impact on user experience and conversion rate. In today’s video we compare our experiences on RoadRunnerSports.com versus Zappos.com. To view our other videos visit our YouTube channel.

Website Optimization Tip of the Day