Tweet How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the [...]
June 2, 2009
Tweet If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website [...]
June 1, 2009
Tweet Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles. Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this [...]
May 18, 2009
Tweet When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is [...]
April 20, 2009
Tweet It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and [...]
April 20, 2009
Tweet What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for [...]
April 16, 2009
Tweet Ready to improve your Marketing Campaign ROI by Doubling Conversion Rate?You invest a lot of time, money and effort into your website and online marketing. Wouldn’t you like to know about a simple process using free and inexpensive tools that can help you methodically boost your return on investment? Okay, I know you are [...]
March 27, 2009
Tweet Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips [...]
March 6, 2009
Tweet The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website [...]
February 27, 2009
Tweet In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only [...]
February 26, 2009
Tweet Google Analytics Profiles and Filters allow you to have so much more power and control over your analytics data. In fact, they allow you to do almost anything expensive web analytics packages can do. Why Use Google Filters and Profiles?Most importantly, filters allow you to make analytics data more meaningful by segmenting and cleaning [...]
February 26, 2009
Tweet An update to Google Analytics Advanced Segmentation feature allows you to quickly and easily see what your iPhone users are doing on your site. The iPhone has brought phone based web browsing to a new level making it simpler to view websites on their phones. As more and more smartphones make it easier to [...]
January 13, 2009
Tweet More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level [...]
January 10, 2009
Tweet In this post we demonstrate how to setup a Google Website Optimizer A/B test using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of JavaScript code provided [...]
January 10, 2009
Tweet In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Product Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert [...]
January 10, 2009
Tweet In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Category Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert [...]
December 18, 2008
Tweet You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear [...]
June 17, 2009
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