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	<title>Web Analytics Blog &#187; Web Site Optimization</title>
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	<link>http://www.blastam.com/blog</link>
	<description>Web Analytics, Internet Marketing, Search Engine Optimization Blog</description>
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		<title>How to Use Filters In Google Analytics to Analyze Ecommerce Sites</title>
		<link>http://www.blastam.com/blog/index.php/2011/04/how-to-use-filters-to-analyze-ecommerce/</link>
		<comments>http://www.blastam.com/blog/index.php/2011/04/how-to-use-filters-to-analyze-ecommerce/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 17:43:07 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Analytics Help]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=1662</guid>
		<description><![CDATA[When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types.  As an example, let's say that you have an ecommerce site.  A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page.  If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished.  We will discuss two ways to easily accomplish this.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2011/04/how-to-use-filters-to-analyze-ecommerce/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>UX and SEO: Does the Experience Matter if No One Experiences it?</title>
		<link>http://www.blastam.com/blog/index.php/2010/10/enhance-user-experience-ux-with-seo/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/10/enhance-user-experience-ux-with-seo/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 23:36:30 +0000</pubDate>
		<dc:creator>Ciarda</dc:creator>
				<category><![CDATA[User Centered Design]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=948</guid>
		<description><![CDATA[Does user experience matter if no one experiences it? Read on for specific strategies on how to combine the powerful forces of Search Engine Optimization and Usability to create the ultimate User Experience.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/10/enhance-user-experience-ux-with-seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Beyond Usability – Engaging Users through the Experience</title>
		<link>http://www.blastam.com/blog/index.php/2010/08/usability-and-user-experience/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/08/usability-and-user-experience/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 18:29:06 +0000</pubDate>
		<dc:creator>Ciarda</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web Site Optimization]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=749</guid>
		<description><![CDATA[Users have come to expect a solid information architecture, engaging content, consistent interaction models and great visual treatment - now it's time transcend expectations by considering the holistic site experience. Read examples of sites and software that are going beyond usability and engaging users through the site experience.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/08/usability-and-user-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Meaningful Differentiation &#8211; A Key to Improving Conversion</title>
		<link>http://www.blastam.com/blog/index.php/2010/07/meaningful-differentiation-key-to-improving-conversion/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/07/meaningful-differentiation-key-to-improving-conversion/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 00:35:04 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
				<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=685</guid>
		<description><![CDATA[Can you quickly state your company's meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/07/meaningful-differentiation-key-to-improving-conversion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Motivity Tour: Google Webmaster Tools Integration</title>
		<link>http://www.blastam.com/blog/index.php/2010/06/motivity-cms-tour-google-webmaster-tools-integration/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/06/motivity-cms-tour-google-webmaster-tools-integration/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 19:59:59 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Google Webmaster Tools API Integration]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=656</guid>
		<description><![CDATA[A screenshot tour of Motivity CMS and it's integration with Google Webmaster Tools. This tool can help you have more control over your Google rankings by helping you identify crawl issues, index or update a site map, view commonly searched keywords, and choose settings that help tell Google how you'd like your content to be indexed.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/06/motivity-cms-tour-google-webmaster-tools-integration/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Motivity Tour Series: Google Analytics</title>
		<link>http://www.blastam.com/blog/index.php/2010/02/motivity-tour-series-google-analytics/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/02/motivity-tour-series-google-analytics/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 00:57:12 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=537</guid>
		<description><![CDATA[Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system. ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Motivity CMS is Now Integrated with Google Analytics and More</title>
		<link>http://www.blastam.com/blog/index.php/2010/02/google-cms-integration/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/02/google-cms-integration/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 06:08:05 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=430</guid>
		<description><![CDATA[Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps.  Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Winner of the Best Tests of 2009</title>
		<link>http://www.blastam.com/blog/index.php/2010/01/winner-of-the-best-tests-of-2009/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/01/winner-of-the-best-tests-of-2009/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:19:33 +0000</pubDate>
		<dc:creator>Ken Colborn</dc:creator>
				<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=397</guid>
		<description><![CDATA[Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won's Best Tests of 2009 for the Best B2C Lead Generation Tests.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/01/winner-of-the-best-tests-of-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WebAward for Best Airline Website with 70% Jump in Revenue</title>
		<link>http://www.blastam.com/blog/index.php/2009/11/webaward-airline-website/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/11/webaward-airline-website/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:14:10 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
				<category><![CDATA[User Centered Design]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=386</guid>
		<description><![CDATA[Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2009/11/webaward-airline-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Motivity CMS &amp; Google Website Optimizer API</title>
		<link>http://www.blastam.com/blog/index.php/2009/10/motivity-google-api/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/10/motivity-google-api/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 22:43:09 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Web Site Optimization]]></category>
		<category><![CDATA[Google Website Optimizer API]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=350</guid>
		<description><![CDATA[Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media&#8217;s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions. Below is a snippet from Google&#8217;s blog announcement [...]]]></description>
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		<slash:comments>1</slash:comments>
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