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Meaningful Differentiation – A Key to Improving Conversion
Can you quickly state your company's meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.
Continue reading...June 17, 2009
Google Website Optimizer Increases Conversion 591%
How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. However, their [...]
Continue reading...December 18, 2008
Website Optimizer Tips for Tracking Complex Conversions
You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. We’ve [...]
Continue reading...November 20, 2008
AT&T Doesn’t Want You to See Special Offers
After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s email I [...]
Continue reading...November 13, 2008
The 3 Fundamental Questions of Persuasion
We often talk about persuasion with our clients when discussing website optimization. Today, I came across a twitter post from Bryan Eisenberg that led me to a concise review of a recent online marketing flub they found by MagicJack. It provides a revealing discussion regarding the three fundamental questions of Future Now’s Persuasion [...]
Continue reading...November 10, 2008
More Google Analytics Updates
Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where [...]
Continue reading...October 28, 2008
Advanced Media Seminar for the Emmy’s at KVIE 6
Kayden Kelly, Managing Director of Blast Advanced Media, to give presentation on “Marketing Benefits of Blogs & Does Your Website Rock?” to the National Academy of Television Arts & Sciences (Northern California Chapter) that puts on the International Emmy Awards. This is a must attend event for all people who live in the Sacramento and surrounding [...]
Continue reading...October 22, 2008
Google Analytics Updates
Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how [...]
Continue reading...October 17, 2008
Take your SEO to the next level with these tips and tricks!
Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and [...]
Continue reading...September 24, 2008
Start Testing! Google Website Optimizer Works
Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request a [...]
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- Top 50 Google Website Optimizer Tips on What to Test
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- Top 7 Search Engine Marketing Tips - SMX West 2010
- Instant Segments Using Google Analytics Advanced Segments
- Motivity CMS is Now Integrated with Google Analytics and More
- Website Optimizer Tips for Tracking Complex Conversions
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- Chad: Great advice for the novice user who still logs in...
- flight center: Google optimizer is a pretty solid tool...
- cruises: heb7e sh8at be th34nkie 4it on da posting left & r...
- travel: We7ll I8be dat9 ogr6e speekie da speekie, gratz & ...
- Travel: Th4t be an epic da shizzi4 post, th4nkie 4it & in ...
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- Beyond Usability – Engaging Users through the Experience
- Google Analytics Tip: Blog Tag Analysis
- Meaningful Differentiation – A Key to Improving Conversion
- Motivity Tour: Google Webmaster Tools Integration
- Top 7 Search Engine Marketing Tips – SMX West 2010
- Motivity Tour Series: Google Analytics
- Motivity CMS is Now Integrated with Google Analytics and More
- iAnalytics? BAM Analytics Pro makes it possible.
- Want to improve your Search Engine Marketing in 90 days?
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July 22, 2010
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