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  |  Web Site Optimization

April 27, 2011

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How to Use Filters In Google Analytics to Analyze Ecommerce Sites

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let's say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.

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October 14, 2010

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UX and SEO: Does the Experience Matter if No One Experiences it?

Does user experience matter if no one experiences it? Read on for specific strategies on how to combine the powerful forces of Search Engine Optimization and Usability to create the ultimate User Experience.

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August 18, 2010

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Beyond Usability – Engaging Users through the Experience

Users have come to expect a solid information architecture, engaging content, consistent interaction models and great visual treatment - now it's time transcend expectations by considering the holistic site experience. Read examples of sites and software that are going beyond usability and engaging users through the site experience.

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July 22, 2010

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Meaningful Differentiation – A Key to Improving Conversion

Can you quickly state your company's meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.

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June 28, 2010

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Motivity Tour: Google Webmaster Tools Integration

A screenshot tour of Motivity CMS and it's integration with Google Webmaster Tools. This tool can help you have more control over your Google rankings by helping you identify crawl issues, index or update a site map, view commonly searched keywords, and choose settings that help tell Google how you'd like your content to be indexed.

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February 19, 2010

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Motivity Tour Series: Google Analytics

Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system.

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February 9, 2010

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Motivity CMS is Now Integrated with Google Analytics and More

Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps. Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.

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January 4, 2010

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Winner of the Best Tests of 2009

Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won's Best Tests of 2009 for the Best B2C Lead Generation Tests.

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November 6, 2009

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WebAward for Best Airline Website with 70% Jump in Revenue

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]

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October 21, 2009

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Motivity CMS & Google Website Optimizer API

Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions. Below is a snippet from Google’s blog announcement [...]

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August 7, 2009

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Top 5 Strategic Reasons for Usability Testing

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult [...]

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June 24, 2009

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Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the [...]

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June 17, 2009

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Google Website Optimizer Increases Conversion 591%

How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. [...]

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May 18, 2009

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The Importance of Designing Toward Key Scenarios

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the [...]

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March 27, 2009

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Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before [...]

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March 6, 2009

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KISSmetrics list of Google Website Optimizer resources

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer [...]

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January 13, 2009

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Blast AM at SES Chicago: Lesson in Google Website Optimizer

More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that [...]

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