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  |  Web Site Strategy

January 23, 2008

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Get Googled: Learn Google marketing Tools like Adwords, Adsense, & Analytics

See a demo of Google’s powerful marketing tools that will help you add revenue generation features to your website, improve and lower the cost to market your business, and get input on what is or isn’t working on your website. When you are done with this class you will better understand how to immediately take [...]

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January 23, 2008

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Blogs and their Marketing Benefits

Learn how to quickly setup a Blog to better communicate with your clients and other targeted audiences. We’ll walk you through the many benefits of Blog marketing to pull more users to your website and maintain a constant share of mind with your audience. This class is based on over 10 years of web design [...]

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January 23, 2008

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10 Questions Every Online Marketer Needs to Ask

Are you taking advantage of the next generation in online Marketing and PR? Have you seen the power of online press releases, social networking, pay per click marketing and how all of these tactics work together? Attend this class to learn how to more cost effectively market your business and track your campaigns effectively to [...]

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January 23, 2008

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ECommerce: What factors turn on/off Prospective Shoppers?

We’ll share research with you on how important the smallest details are to your prospective shoppers. Asking for too much info or even a typo in a key area can cause mistrust and turn them away. We will provide you with knowledge and tools that you can use to improve your website based on our [...]

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January 23, 2008

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Proven Practices, Trends, & latest technologies in Web Design

Kayden Kelly will share his experience from Blast Advanced Media and research from MarketingSherpa and MarketingExperiments on what is and isn’t working on the web. We’ll cover topics such as website best practices, user centered design, website conversion, analytics, content management, ecommerce, and online marketing. Bring your questions as we will be ready to discuss [...]

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January 23, 2008

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Drowning in paper and post-its?

Joellyn Detjen will show you how simple technology and a tidy desk can keep your clients happy. Joellyn will step participants through using Microsoft Outlook and other technology to stay organized, keep a near paperless desk and never break a client promise. The class will be very interactive and entertaining, and will include interactive questions [...]

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January 22, 2008

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Blast Teams up with Borders to Teach Web Design and Marketing Classes

Kayden Kelly, Charles Davis, Sean Singleton, and Joellyn Detjen from Blast Advanced Media will be offering free hour long, drop-in classes at Borders bookstores that will be fun, interactive and educational events on web design and online marketing. These classes will be held at Sacramento and Roseville Borders locations. Borders (Truxel) 4750 Natomas Blvd, Sacramento, [...]

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January 21, 2008

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User Testing and Research Meets Client’s Goals

Client Roseville Health and Wellness Center (http://www.rosevillehwc.com/) is a nationally recognized, upscale fitness and medical treatment center. It’s all about personalized total body wellness in a comfortable and supportive environment. Roseville HWC was voted #1 Health Club by Health and Fitness Magazine & #1 Wellness Center in the United States by the Medical Fitness Association [...]

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January 19, 2008

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Web Design for ROI Book Launch Party

The book is focused on Web Site Design for maximized conversion and return on investment (ROI). View the Book Web Site: http://www.wd4roi.com/

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January 5, 2008

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What People Say Isn’t Necessarily What They Do

There is a funny story about this fundamental truth. When Sony was introducing the boom box, the company gathered a group of potential consumers and held a focus group on what color the new product should be: black or yellow. After some discussion among the group of likely buyers, everyone agreed that consumers would better [...]

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January 5, 2008

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Sacramento Web Design Firm Focusing on Conversion

Roseville’s Blast Advanced Media Combines User Centered Design and Web Site Conversion Optimization to turn Browsers into Buyers At Blast Advanced Media, we produce highly usable, interactive online experiences that focus on delivering measurable results and building competitive advantage for your business. We ensure that your web site is more than just a pretty design [...]

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December 5, 2007

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Turn Browsers into Buyers

The sense of urgency is a key ecommerce sales tactic. Our new Motivity web site management platform offers almost unlimited ways to customize online sales promotions to turn browsers into buyers. The new promotions functionality allows the store owner to easily setup store specials for free shipping, store-wide discounts, category specific savings, product specific deals [...]

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November 30, 2007

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Creating Solutions for BLFC’s Challenges

When Business Legal Financial Center (BLFC) engaged us to design a web site for them, we identified key initiatives. With a multi-faceted business name, the web site needed to clearly communicate what they do – provide short or long term office space solutions. The site needed to be simple to make it clear that the [...]

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October 19, 2007

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Case Study: CSAC-Excess Insurance Authority

Challenge:When CSAC-EIA came to us to have their web presence re-evaluated, the existing design and site structure was nearly 5 years old. We helped them identify several key factors and elements that would significantly increase the effectiveness of the site as a tool to advance their business objectives. Solution:Usability issues were rectified, we added visitor [...]

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September 7, 2007

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Our Featured Speaker at Web Builder 2.0 in Vegas

Kayden Kelly will be a featured speaker at Web Builder 2.0 in Las Vegas in December. The Management & Strategy track at Web Builder 2.0 will feature the latest thinking on how to increase your site’s traffic, sales and overall ROI, while also examining how to manage and capitalize on the unique opportunities presented by [...]

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