As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the [...]
Continue readingMay 18, 2009
When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the [...]
Continue readingNovember 13, 2008
Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed [...]
Continue readingOctober 28, 2008
Kayden Kelly, Managing Director of Blast Advanced Media, to give presentation on “Marketing Benefits of Blogs & Does Your Website Rock?” to the National Academy of Television Arts & Sciences (Northern California Chapter) that puts on the International Emmy Awards. This is a must attend event for all people who live in the Sacramento and [...]
Continue readingOctober 17, 2008
Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced [...]
Continue readingOctober 14, 2008
Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products and [...]
Continue readingSeptember 24, 2008
Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request [...]
Continue readingSeptember 23, 2008
Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]
Continue readingAugust 20, 2008
Key Takeaway: Know who your audience and make it easy for them to get what you’re offeringSubject: AT&T Go Paperless email marketing campaign – part 2 To view this and past Tips of the Day visit our YouTube Channel
Continue readingAugust 19, 2008
Key Takeaway: Connect the messaging in a marketing campaignSubject: AT&T Go Paperless email marketing campaign To view this and past Tips of the Day visit our YouTube Channel
Continue readingMarch 3, 2008
Did you miss our Web Strategy and Marketing Classes at Borders Bookstores?Here are the key takeaway PDFs for you to download. Let us know if you have any questions or comments. Also, please let us know if you would be interested in attending an encore class at Blast or Borders in the future (email melvin@blastam.com [...]
Continue readingMarch 3, 2008
Conversion Optimization, as defined in the web strategy book “Web Design for ROI“, is the science and art of enhancing a web site’s user experience with the goal of transforming the maximum number of visitors into customers. More specifically, we are looking to improve the conversion rate, which is the percentage of unique visitors who [...]
Continue readingJanuary 28, 2008
If you’ve never had a Ruth’s Chris steak, you do not know what you’re missing. Seared in an 1800 degree oven, it’s simply the best steak I’ve ever had. Plus the place has a great ambiance. I would feel comfortable there dressed any where from nice jeans and shirt to my best suit. The staff [...]
Continue readingJanuary 27, 2008
At Blast Advanced Media our creative development services are based on user centered design, but one of our main goals for design for any client is to provide their business with credibility. We want to provide your clients, customers and consumers with the highest level of confidence in using your site and doing business with [...]
Continue readingJanuary 27, 2008
Performance driven design is the future. Scratch that, it’s whatcompanies are doing now to gain competitive advantage by optimizingtheir web sites in response to constantly shifting customer interest,needs and desires. The crux of this approach is to clearly identify your goals in order to revealyour key performance indicators which bring meaning and value to yourweb [...]
Continue readingJanuary 26, 2008
To properly calculate web site design ROI or any return on investment for that matter: Return – Investment = Net GainNet Gain / Investment = Return On Investment (ROI) Here is an Example ROI calculation: $200,000 (return) – $20,000 (investment) = $180,000 (net gain)$180,000 (net gain) / $20,000 (investment) = 9.00 or 900% ROI Now [...]
Continue readingJanuary 23, 2008
Charles Davis will provide valuable insight to help you identify what works and what stops users from taking the desired actions on your web site. Show you how to use data to make better, smarter business decisions regarding your website. This class is based on experience running a company with a website that was large [...]
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June 24, 2009
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