Archive | Web Site Strategy RSS feed for this section

June 24, 2009

Comments

Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the traffic [...]

Continue reading...

November 13, 2008

Comments

Google’s SEO Starter Guide

Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed some [...]

Continue reading...

October 28, 2008

Comments

Advanced Media Seminar for the Emmy’s at KVIE 6

Kayden Kelly, Managing Director of Blast Advanced Media, to give presentation on “Marketing Benefits of Blogs & Does Your Website Rock?” to the National Academy of Television Arts & Sciences (Northern California Chapter) that puts on the International Emmy Awards. This is a must attend event for all people who live in the Sacramento and surrounding [...]

Continue reading...

October 17, 2008

Comments

Take your SEO to the next level with these tips and tricks!

Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and [...]

Continue reading...

October 14, 2008

Comments

Secrets to Ecommerce Success

Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products [...]

Continue reading...

September 30, 2008

Comments

Blast & Constant Contact Partner to provide Email Marketing and Online Surveys

We are thrilled with our new partnership with Constant Contact. Constant Contact, Inc. helps small businesses and organizations successfully connect to their customers, clients, and members through professional email marketing and survey communications. Over 200,000 businesses trust Email Marketing and Online Survey by Constant Contact® to generate more referrals, customer loyalty, and repeat business—affordably, easily, and [...]

Continue reading...

September 24, 2008

Comments

Start Testing! Google Website Optimizer Works

Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request a [...]

Continue reading...

September 23, 2008

Comments

SEO Tip: Why Use Squidoo?

Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]

Continue reading...

August 20, 2008

Comments

Site Optimization Tip of the Day

Key Takeaway: Know who your audience and make it easy for them to get what you’re offeringSubject: AT&T Go Paperless email marketing campaign – part 2 To view this and past Tips of the Day visit our YouTube Channel

Continue reading...

August 19, 2008

Comments

Site Optimization Tip of the Day

Key Takeaway: Connect the messaging in a marketing campaignSubject: AT&T Go Paperless email marketing campaign To view this and past Tips of the Day visit our YouTube Channel

Continue reading...