With the explosion of smart phones, tablets, gaming devices and more; offering a positive user experience for multiple devices is not easy. Luckily, a new design concept has emerged to solve this challenge. Learn more about this exciting, cost-saving solution and how it can get you ahead of the technology curve. Don't fall victim to an antiquated design method.
Continue readingAugust 3, 2011
Learn about what happened at MozCon 2011. SEOmoz upgrades, SEO strategies, marketing tips, content strategy, conversion rate optimization, Facebook marketing, rich snippets, and more.
Continue readingMarch 16, 2011
Google announced a new initiative, the Google Nonprofits Marketplace. We're excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.
Continue readingNovember 29, 2010
Don't just slap up social media icons! Be thoughtful about helping users to understand the value and benefits of each social media channel. This is a quick case study on how to thoughtfully add social media icons that will help you get better traction in your social marketing efforts.
Continue readingNovember 8, 2010
We know that all products have a unique seasonality, that's Marketing 101. But one season requires additional thought. A season that transcends industry, affecting all of us in one way or another: The Holiday Season. And it's here. Are you prepared?
Continue readingJune 28, 2010
A screenshot tour of Motivity CMS and it's integration with Google Webmaster Tools. This tool can help you have more control over your Google rankings by helping you identify crawl issues, index or update a site map, view commonly searched keywords, and choose settings that help tell Google how you'd like your content to be indexed.
Continue readingJune 2, 2009
If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website activity [...]
Continue readingApril 20, 2009
What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for creating [...]
Continue readingNovember 20, 2008
After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s [...]
Continue readingOctober 17, 2008
Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced [...]
Continue readingOctober 14, 2008
Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products and [...]
Continue readingSeptember 30, 2008
Blast Advanced Media works with small, mid-size, national and multi-national businesses. We rarely find that clients will come to us unaware of the benefits effective search engine marketing can bring to their business – even if they still think there is a magic formula to making their business the guaranteed number one result on Google. [...]
Continue readingSeptember 23, 2008
Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]
Continue readingSeptember 12, 2008
Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely [...]
Continue readingAugust 13, 2008
If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office [...]
Continue readingMay 27, 2008
Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content. What is Podcasting?Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via an [...]
Continue readingApril 9, 2008
How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is [...]
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November 16, 2011
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