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Susan Boyle – Made to Stick – What You & I can learn
What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for creating messages for [...]
Continue reading...November 20, 2008
AT&T Doesn’t Want You to See Special Offers
After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s email I [...]
Continue reading...October 17, 2008
Take your SEO to the next level with these tips and tricks!
Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and [...]
Continue reading...October 14, 2008
Secrets to Ecommerce Success
Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products [...]
Continue reading...September 30, 2008
Who needs Google when you’re just local?
Blast Advanced Media works with small, mid-size, national and multi-national businesses. We rarely find that clients will come to us unaware of the benefits effective search engine marketing can bring to their business – even if they still think there is a magic formula to making their business the guaranteed number one result on Google. [...]
Continue reading...September 30, 2008
Blast & Constant Contact Partner to provide Email Marketing and Online Surveys
We are thrilled with our new partnership with Constant Contact. Constant Contact, Inc. helps small businesses and organizations successfully connect to their customers, clients, and members through professional email marketing and survey communications. Over 200,000 businesses trust Email Marketing and Online Survey by Constant Contact® to generate more referrals, customer loyalty, and repeat business—affordably, easily, and [...]
Continue reading...September 23, 2008
SEO Tip: Why Use Squidoo?
Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]
Continue reading...September 12, 2008
Usability is in the Eye of the Beholder
Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely [...]
Continue reading...August 13, 2008
Stop Using All Graphics in Emails: Dell Gets it Right
If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office Furniture: No! [...]
Continue reading...May 27, 2008
Promote your Website and Drive Traffic with Podcasting
Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content. What is Podcasting?Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via an RSS [...]
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Do you want to learn more about Google Website Optimizer, Google Analytics, and other great tools to optimize your website and marketing campaigns?
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April 20, 2009
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