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February 9, 2010

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Motivity CMS is Now Integrated with Google Analytics and More

Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps. Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.

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January 4, 2010

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Winner of the Best Tests of 2009

Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won's Best Tests of 2009 for the Best B2C Lead Generation Tests.

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October 21, 2009

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Motivity CMS & Google Website Optimizer API

Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions. Below is a snippet from Google’s blog announcement [...]

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June 17, 2009

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Google Website Optimizer Increases Conversion 591%

How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. However, their [...]

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April 20, 2009

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Web Optimization Tips and Tools from SES New York 2009

It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and shopping [...]

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March 27, 2009

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Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer [...]

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March 6, 2009

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KISSmetrics list of Google Website Optimizer resources

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer Test: We Didn’t Implement [...]

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January 13, 2009

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Blast AM at SES Chicago: Lesson in Google Website Optimizer

More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets [...]

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January 10, 2009

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Google Website Optimizer A/B Test Tutorial for Content Page

In this post we demonstrate how to setup a Google Website Optimizer A/B test using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of JavaScript [...]

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January 10, 2009

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Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page

In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Product Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of [...]

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