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Website Optimizer Tips for Tracking Complex Conversions
You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. We’ve [...]
Continue reading...December 13, 2008
Top 7 Google Website Optimizer Tips
Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it SimpleStart with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex [...]
Continue reading...November 10, 2008
More Google Analytics Updates
Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where [...]
Continue reading...October 22, 2008
Google Analytics Updates
Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how [...]
Continue reading...January 27, 2008
Meet Your Goals with Key Performance Indicators
Performance driven design is the future. Scratch that, it’s whatcompanies are doing now to gain competitive advantage by optimizingtheir web sites in response to constantly shifting customer interest,needs and desires. The crux of this approach is to clearly identify your goals in order to revealyour key performance indicators which bring meaning and value to yourweb site [...]
Continue reading...January 23, 2008
Get Googled: Learn Google marketing Tools like Adwords, Adsense, & Analytics
See a demo of Google’s powerful marketing tools that will help you add revenue generation features to your website, improve and lower the cost to market your business, and get input on what is or isn’t working on your website. When you are done with this class you will better understand how to immediately take [...]
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December 18, 2008
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