When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.
Continue readingDecember 7, 2010
Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.
Continue readingOctober 25, 2010
The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.
Continue readingOctober 2, 2010
How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.
Continue readingSeptember 15, 2010
Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.
Continue readingSeptember 2, 2010
Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!
Continue readingJuly 29, 2010
Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.
Continue readingFebruary 19, 2010
Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system.
Continue readingFebruary 9, 2010
Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps. Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.
Continue readingFebruary 6, 2010
If you want the fastest Analytics app with over 60 reports (more than double Analytics App), the ability to run date comparisons, support for multiple accounts, reports results limit customizable (options to receive 50, 100, 200 or all results - Analytics App ONLY gets top 100), Bar Charts and format of reports identical Google Analytics and much more, then check out this Analytics
Continue readingOctober 20, 2009
Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways - other than having a great time at the Googleplex. Google provided us with a glimpse of the new GA features, but we had to keep our lips [...]
Continue readingJune 1, 2009
Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles. Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone [...]
Continue readingApril 20, 2009
It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and shopping [...]
Continue readingFebruary 27, 2009
In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only view [...]
Continue readingFebruary 26, 2009
Google Analytics Profiles and Filters allow you to have so much more power and control over your analytics data. In fact, they allow you to do almost anything expensive web analytics packages can do. Why Use Google Filters and Profiles?Most importantly, filters allow you to make analytics data more meaningful by segmenting and cleaning the [...]
Continue readingFebruary 26, 2009
An update to Google Analytics Advanced Segmentation feature allows you to quickly and easily see what your iPhone users are doing on your site. The iPhone has brought phone based web browsing to a new level making it simpler to view websites on their phones. As more and more smartphones make it easier to browse [...]
Continue readingDecember 18, 2008
You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. [...]
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December 28, 2010
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