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	<title>Web Analytics Blog &#187; Ecommerce</title>
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	<link>http://www.blastam.com/blog</link>
	<description>Web Analytics, Internet Marketing, Search Engine Optimization Blog</description>
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		<item>
		<title>How to Use Filters In Google Analytics to Analyze Ecommerce Sites</title>
		<link>http://www.blastam.com/blog/index.php/2011/04/how-to-use-filters-to-analyze-ecommerce/</link>
		<comments>http://www.blastam.com/blog/index.php/2011/04/how-to-use-filters-to-analyze-ecommerce/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 17:43:07 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Analytics Help]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=1662</guid>
		<description><![CDATA[When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types.  As an example, let's say that you have an ecommerce site.  A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page.  If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished.  We will discuss two ways to easily accomplish this.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2011/04/how-to-use-filters-to-analyze-ecommerce/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Motivity Tour Series: Google Analytics</title>
		<link>http://www.blastam.com/blog/index.php/2010/02/motivity-tour-series-google-analytics/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/02/motivity-tour-series-google-analytics/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 00:57:12 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=537</guid>
		<description><![CDATA[Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system. ]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/02/motivity-tour-series-google-analytics/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Motivity CMS is Now Integrated with Google Analytics and More</title>
		<link>http://www.blastam.com/blog/index.php/2010/02/google-cms-integration/</link>
		<comments>http://www.blastam.com/blog/index.php/2010/02/google-cms-integration/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 06:08:05 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.blastam.com/blog/?p=430</guid>
		<description><![CDATA[Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps.  Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2010/02/google-cms-integration/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page</title>
		<link>http://www.blastam.com/blog/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-product-page/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-product-page/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 15:43:00 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-product-page/</guid>
		<description><![CDATA[In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Product Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-product-page/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Google Website Optimizer Multivariate Test Tutorial for Ecommerce Category Page</title>
		<link>http://www.blastam.com/blog/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-category-page/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-category-page/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 15:00:00 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2009/01/google-website-optimizer-multivariate-test-tutorial-for-ecommerce-category-page/</guid>
		<description><![CDATA[In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Category Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Website Optimizer Test: We Didn&#8217;t Implement the Winner</title>
		<link>http://www.blastam.com/blog/index.php/2008/12/google-website-optimizer-test-we-didnt-implement-the-winner/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/12/google-website-optimizer-test-we-didnt-implement-the-winner/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 06:39:00 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Web Site Optimization]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/12/google-website-optimizer-test-we-didnt-implement-the-winner/</guid>
		<description><![CDATA[Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2008/12/google-website-optimizer-test-we-didnt-implement-the-winner/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social Communities Build Brand and Business</title>
		<link>http://www.blastam.com/blog/index.php/2008/10/social-communities-build-brand-and-business/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/10/social-communities-build-brand-and-business/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 14:09:00 +0000</pubDate>
		<dc:creator>Kayden</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Ecommerce]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/10/social-communities-build-brand-and-business/</guid>
		<description><![CDATA[I recently read a great article in EContent Magazine (November 2008, Volume 31, Number 9) called &#8220;Build Community to Build Brand and Business&#8221; by Joe Dysart. Below are the highlights of the article that validate our contention that transparent online reviews and social communities foster trust and affinity. Online Reviews Influence Purchasing Decisions While web [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2008/10/social-communities-build-brand-and-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secrets to Ecommerce Success</title>
		<link>http://www.blastam.com/blog/index.php/2008/10/secrets-to-ecommerce-success/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/10/secrets-to-ecommerce-success/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 20:12:00 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Site Strategy]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/10/secrets-to-ecommerce-success/</guid>
		<description><![CDATA[Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer&#8217;s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick &#38; mortar store with products and [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2008/10/secrets-to-ecommerce-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Custom 404 Widget Helps Provide Better User Experience</title>
		<link>http://www.blastam.com/blog/index.php/2008/09/google-custom-404-widget-helps-provide-better-user-experience/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/09/google-custom-404-widget-helps-provide-better-user-experience/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 23:47:00 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/09/google-custom-404-widget-helps-provide-better-user-experience/</guid>
		<description><![CDATA[Google&#8217;s recently introduced custom 404 error pages make your site more user-friendly. How often have you either clicked a link to a page that no longer existed or typed in an incorrect URL? The result is typically either a bland 404 page not found error (see example at right) or a static page that offers [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2008/09/google-custom-404-widget-helps-provide-better-user-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Site Optimization Tip of the Day &#8211; www.roadrunnersports.com</title>
		<link>http://www.blastam.com/blog/index.php/2008/09/site-optimization-tip-of-the-day-wwwroadrunnersportscom/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/09/site-optimization-tip-of-the-day-wwwroadrunnersportscom/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 15:20:00 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/09/site-optimization-tip-of-the-day-wwwroadrunnersportscom/</guid>
		<description><![CDATA[Today&#8217;s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel. Related Posts:Website Optimization Tip of the Day &#8211; part 2 of error messagesSite Optimization Tip of the DaySite Optimization Tip of the DaySite Optimization Tip of the [...]]]></description>
		<wfw:commentRss>http://www.blastam.com/blog/index.php/2008/09/site-optimization-tip-of-the-day-wwwroadrunnersportscom/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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