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February 19, 2010

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Motivity Tour Series: Google Analytics

Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system.

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February 9, 2010

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Motivity CMS is Now Integrated with Google Analytics and More

Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps. Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.

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January 10, 2009

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Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page

In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Product Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of [...]

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January 10, 2009

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Google Website Optimizer Multivariate Test Tutorial for Ecommerce Category Page

In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Category Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of [...]

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December 14, 2008

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Google Website Optimizer Test: We Didn’t Implement the Winner

Google Website Optimizer Test: We Didn’t Implement the Winner

Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken at [...]

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October 26, 2008

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Social Communities Build Brand and Business

I recently read a great article in EContent Magazine (November 2008, Volume 31, Number 9) called “Build Community to Build Brand and Business” by Joe Dysart. Below are the highlights of the article that validate our contention that transparent online reviews and social communities foster trust and affinity. Online Reviews Influence Purchasing Decisions [...]

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October 14, 2008

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Secrets to Ecommerce Success

Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products [...]

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September 11, 2008

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Google Custom 404 Widget Helps Provide Better User Experience

Google’s recently introduced custom 404 error pages make your site more user-friendly. How often have you either clicked a link to a page that no longer existed or typed in an incorrect URL? The result is typically either a bland 404 page not found error (see example at right) or a static page that offers [...]

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September 8, 2008

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Site Optimization Tip of the Day – www.roadrunnersports.com

Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.

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April 9, 2008

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3 months = $450,000

How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company [...]

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