When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let's say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.
Continue readingFebruary 19, 2010
Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system.
Continue readingFebruary 9, 2010
Motivity CMS/Ecommerce platform is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps. Motivity is the only ecommerce or content management system, actually we call it a website optimization platform, to fully integrate all of these Google tools.
Continue readingJanuary 10, 2009
In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Product Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets [...]
Continue readingJanuary 10, 2009
In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Category Page using the Motivity Ecommerce/CMS Platform. The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets [...]
Continue readingDecember 14, 2008
Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken [...]
Continue readingOctober 26, 2008
I recently read a great article in EContent Magazine (November 2008, Volume 31, Number 9) called “Build Community to Build Brand and Business” by Joe Dysart. Below are the highlights of the article that validate our contention that transparent online reviews and social communities foster trust and affinity. Online Reviews Influence Purchasing Decisions While web [...]
Continue readingOctober 14, 2008
Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products and [...]
Continue readingSeptember 11, 2008
Google’s recently introduced custom 404 error pages make your site more user-friendly. How often have you either clicked a link to a page that no longer existed or typed in an incorrect URL? The result is typically either a bland 404 page not found error (see example at right) or a static page that offers [...]
Continue readingSeptember 8, 2008
Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.
Continue readingApril 9, 2008
How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is [...]
Continue readingJanuary 23, 2008
We’ll share research with you on how important the smallest details are to your prospective shoppers. Asking for too much info or even a typo in a key area can cause mistrust and turn them away. We will provide you with knowledge and tools that you can use to improve your website based on our [...]
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April 27, 2011
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