Analytics Help and Tips

Google Nonprofits Marketplace: We Support Non-Profits!

Google announced a new initiative, the Google Nonprofits Marketplace. We're excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

Urchin 7 Released – Limited Time Offer

Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!

Google Releases New Gmail Themes!

My inner designer would like to take a quick break from strictly SEO-related Google tools to bring you this announcement: Google has spiced up our Gmail inboxes with new visually-appealing (not to mention, keenly stylish) themes! If you’re tired of staring at the same old inbox everyday, you can now choose to spruce up your [...]

The 3 Fundamental Questions of Persuasion

We often talk about persuasion with our clients when discussing website optimization. Today, I came across a twitter post from Bryan Eisenberg that led me to a concise review of a recent online marketing flub they found by MagicJack. It provides a revealing discussion regarding the three fundamental questions of Future Now’s Persuasion Architecture(R): who [...]

Google’s SEO Starter Guide

Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed [...]

Seven Great Enhancements to Google Analytics with Greasemonkey Plugin

Looking for ways to easily enhance Google Analytics? While reading news in my Web Analytics Association I stumbled across this great article “Social Media Metrics Greasemonkey Plugin For Google Analytics” that enables you to add social metrics to your content detail reports. (See example Google Analytics screenshot to the right) Plus, I then found the [...]

Skydeck – Manage Your Cell Phone Bill

Last Friday, I signed up for Skydeck, a free web service that connects to your cell phone provider and allows you to keep track of your cell phone calls and text messages. The service works great and here are some highlights of its features: Easily find out who of your friends you call the most [...]

More Google Analytics Updates

Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, [...]

Vote! Vote! Vote! Then Track the Results

Today is a historic day! One way or another history will be made in today’s Presidential Election. Blast Advanced Media is proud to have taken a small part in helping bring you the results of today’s election. Teaming with the Placer County Elections Division, we developed the Placer County Election Results Tracker.The new elections tracker [...]

Advanced Media Seminar for the Emmy’s at KVIE 6

Kayden Kelly, Managing Director of Blast Advanced Media, to give presentation on “Marketing Benefits of Blogs & Does Your Website Rock?” to the National Academy of Television Arts & Sciences (Northern California Chapter) that puts on the International Emmy Awards. This is a must attend event for all people who live in the Sacramento and [...]

Social Communities Build Brand and Business

I recently read a great article in EContent Magazine (November 2008, Volume 31, Number 9) called “Build Community to Build Brand and Business” by Joe Dysart. Below are the highlights of the article that validate our contention that transparent online reviews and social communities foster trust and affinity. Online Reviews Influence Purchasing Decisions While web [...]

A+ Employer Award – Honored by the Sacramento Business Journal

We are excited to announce that Blast Advanced Media has been recognized as a finalist for the A+ Employers of 2008 awards by the Sacramento Business Journal. Honored in the Micro category, we are one of only 10 companies with 1 to 25 employees to be honored with this award. The A+ Employers award is [...]

Google Launches New G1 Mobile Device (Code Named Android)

After months of anticipation of hearing about Google’s entry into the mobile phone market with the ambition to make the Internet easy to use on the go was revealed Tuesday, and it looks a lot like Apple’s iPhone. T-Mobile USA showed off the G1 (previously code named Google Android), a phone that like Apple’s iPhone, [...]

Website Optimization Tip of the Day – part 2 of error messages

Today’s tip looks at ecommerce optimization tactics and demonstrates how properly testing and optimizing your error messages can have a real impact on user experience and conversion rate. In today’s video we compare our experiences on RoadRunnerSports.com versus Zappos.com. To view our other videos visit our YouTube channel.

Website Optimization Tip of the Day

Google Adwords Expiration Email Scam

WARNING! Many of our clients have been fooled by this… Watch out for the email scam with the subject ‘Google Adwords Account Alert Notifications’ that is sent to undisclosed recipients which is the first clue that it is fraudulent. The email asks you to ‘Renew Your Account Now!’ and is hoping that you will click [...]

Blast Team Adopts the Sacramento Highway

Amy, Ken, and Kelly Goofing Around for the camera Our Adopt-a-Highway Sign on the Sacramento Freeway eastbound between Newcastle and Penryn. We had some fun and great pizza afterwards at The Pizza Factory. Here we are wearing our orange capes and cleaning up to make the planet just a little bit cleaner. Every little bit [...]