Top 7 most interesting SEM (Search Engine Marketing - SEO and PPC) tips I learned at SMX West 2010 Conference.
Continue reading...February 19, 2010
Explore all of the features of Motivity CMS/Ecommerce platform and its integration with Google Analytics. This post goes in depth to show Motivity's ability to compare reports, view graphs and display analytical data including per page and per product metrics from inside the content management system.
Continue reading...February 6, 2010
If you want the fastest Analytics app with over 60 reports (more than double Analytics App), the ability to run date comparisons, support for multiple accounts, reports results limit customizable (options to receive 50, 100, 200 or all results - Analytics App ONLY gets top 100), Bar Charts and format of reports identical Google Analytics and much more, then check out this Analytics
Continue reading...June 2, 2009
If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website activity from [...]
Continue reading...May 18, 2009
When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit [...]
Continue reading...April 16, 2009
Ready to improve your Marketing Campaign ROI by Doubling Conversion Rate?You invest a lot of time, money and effort into your website and online marketing. Wouldn’t you like to know about a simple process using free and inexpensive tools that can help you methodically boost your return on investment? Okay, I know you are thinking [...]
Continue reading...February 27, 2009
In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only view visits [...]
Continue reading...February 26, 2009
An update to Google Analytics Advanced Segmentation feature allows you to quickly and easily see what your iPhone users are doing on your site. The iPhone has brought phone based web browsing to a new level making it simpler to view websites on their phones. As more and more smartphones make it easier to browse [...]
Continue reading...December 18, 2008
You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. We’ve [...]
Continue reading...December 14, 2008
Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken at [...]
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March 6, 2010
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