Tweet After months of anticipation of hearing about Google’s entry into the mobile phone market with the ambition to make the Internet easy to use on the go was revealed Tuesday, and it looks a lot like Apple’s iPhone. T-Mobile USA showed off the G1 (previously code named Google Android), a phone that like Apple’s [...]
Continue reading...Wednesday, August 13, 2008
Tweet If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq [...]
Continue reading...Monday, August 11, 2008
Tweet WARNING! Many of our clients have been fooled by this… Watch out for the email scam with the subject ‘Google Adwords Account Alert Notifications’ that is sent to undisclosed recipients which is the first clue that it is fraudulent. The email asks you to ‘Renew Your Account Now!’ and is hoping that you will [...]
Continue reading...Monday, June 23, 2008
Tweet Apple is in a class of their own. Recently, I thought my out of warranty iPhone was dead and that I would have to buy a replacement. Then I got a tip from a friend about how good Apple’s customer support is so I decided to test it out. I went online to my [...]
Continue reading...Tuesday, May 27, 2008
Tweet Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content. What is Podcasting?Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via [...]
Continue reading...Saturday, March 8, 2008
Tweet Amy, Ken, and Kelly Goofing Around for the camera Our Adopt-a-Highway Sign on the Sacramento Freeway eastbound between Newcastle and Penryn. We had some fun and great pizza afterwards at The Pizza Factory. Here we are wearing our orange capes and cleaning up to make the planet just a little bit cleaner. Every little [...]
Continue reading...Monday, March 3, 2008
Tweet Did you miss our Web Strategy and Marketing Classes at Borders Bookstores?Here are the key takeaway PDFs for you to download. Let us know if you have any questions or comments. Also, please let us know if you would be interested in attending an encore class at Blast or Borders in the future (email [...]
Continue reading...Monday, March 3, 2008
Tweet Conversion Optimization, as defined in the web strategy book “Web Design for ROI“, is the science and art of enhancing a web site’s user experience with the goal of transforming the maximum number of visitors into customers. More specifically, we are looking to improve the conversion rate, which is the percentage of unique visitors [...]
Continue reading...Sunday, January 27, 2008
Tweet Performance driven design is the future. Scratch that, it’s whatcompanies are doing now to gain competitive advantage by optimizingtheir web sites in response to constantly shifting customer interest,needs and desires. The crux of this approach is to clearly identify your goals in order to revealyour key performance indicators which bring meaning and value to [...]
Continue reading...Saturday, January 26, 2008
Tweet To properly calculate web site design ROI or any return on investment for that matter: Return – Investment = Net GainNet Gain / Investment = Return On Investment (ROI) Here is an Example ROI calculation: $200,000 (return) – $20,000 (investment) = $180,000 (net gain)$180,000 (net gain) / $20,000 (investment) = 9.00 or 900% ROI [...]
Continue reading...Monday, January 21, 2008
Tweet Client Roseville Health and Wellness Center (http://www.rosevillehwc.com/) is a nationally recognized, upscale fitness and medical treatment center. It’s all about personalized total body wellness in a comfortable and supportive environment. Roseville HWC was voted #1 Health Club by Health and Fitness Magazine & #1 Wellness Center in the United States by the Medical Fitness [...]
Continue reading...Saturday, January 19, 2008
Tweet The book is focused on Web Site Design for maximized conversion and return on investment (ROI). View the Book Web Site: http://www.wd4roi.com/
Continue reading...Saturday, January 5, 2008
Tweet There is a funny story about this fundamental truth. When Sony was introducing the boom box, the company gathered a group of potential consumers and held a focus group on what color the new product should be: black or yellow. After some discussion among the group of likely buyers, everyone agreed that consumers would [...]
Continue reading...Saturday, January 5, 2008
Tweet Roseville’s Blast Advanced Media Combines User Centered Design and Web Site Conversion Optimization to turn Browsers into Buyers At Blast Advanced Media, we produce highly usable, interactive online experiences that focus on delivering measurable results and building competitive advantage for your business. We ensure that your web site is more than just a pretty [...]
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Wednesday, September 24, 2008
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