The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic "fire hose" of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.
Continue reading...Tuesday, August 2, 2011
Yes! However, paying for an analytics tool is not the silver bullet many think it is. Paid analytics solutions are complex and often overwhelm people. If your organization isn't already analytics driven, you won't change this by dropping in a sophisticated analytics tool. First build an analytics driven culture. Then focus on the analysis, not the tool.
Continue reading...Monday, April 25, 2011
Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!
Continue reading...Wednesday, March 23, 2011
Learn how to jump start your SEO efforts with the 6 tips I shared in this interview with online marketing blogger RSS Ray on how to get started with SEO and make sure you are going in the right direction.
Continue reading...Monday, March 21, 2011
Events as a goal type in Google Analytics...why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site...then your wait is over.
Continue reading...Saturday, March 19, 2011
Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.
Continue reading...Sunday, January 2, 2011
Many companies have struggled with the issue of Google Maps duplicate listings. Finally, there is a high probability solution to get the duplicate listing deleted. Read this post to get step by step instructions on how to remove your duplicate listings from Google.
Continue reading...Monday, November 29, 2010
Don't just slap up social media icons! Be thoughtful about helping users to understand the value and benefits of each social media channel. This is a quick case study on how to thoughtfully add social media icons that will help you get better traction in your social marketing efforts.
Continue reading...Monday, October 25, 2010
The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.
Continue reading...Saturday, October 2, 2010
How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.
Continue reading...Thursday, July 29, 2010
Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.
Continue reading...Thursday, July 22, 2010
Can you quickly state your company's meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.
Continue reading...Saturday, March 6, 2010
Top 7 most interesting SEM (Search Engine Marketing - SEO and PPC) tips I learned at SMX West 2010 Conference.
Continue reading...Saturday, February 6, 2010
If you want the fastest Analytics app with over 60 reports (more than double Analytics App), the ability to run date comparisons, support for multiple accounts, reports results limit customizable (options to receive 50, 100, 200 or all results - Analytics App ONLY gets top 100), Bar Charts and format of reports identical Google Analytics and much more, then check out this Analytics
Continue reading...Friday, November 6, 2009
Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]
Continue reading...Wednesday, June 17, 2009
How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. [...]
Continue reading...Tuesday, June 2, 2009
If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website activity [...]
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Tuesday, December 27, 2011
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