Author Archives | Kayden

Kayden has written 37 posts on The Blast Advanced Media Blog.


Top 7 Search Engine Marketing Tips – SMX West 2010

Saturday, March 6, 2010

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Top 7 most interesting SEM (Search Engine Marketing - SEO and PPC) tips I learned at SMX West 2010 Conference.

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iAnalytics? BAM Analytics Pro makes it possible.

Saturday, February 6, 2010

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If you want the fastest Analytics app with over 60 reports (more than double Analytics App), the ability to run date comparisons, support for multiple accounts, reports results limit customizable (options to receive 50, 100, 200 or all results - Analytics App ONLY gets top 100), Bar Charts and format of reports identical Google Analytics and much more, then check out this Analytics

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WebAward for Best Airline Website with 70% Jump in Revenue

Friday, November 6, 2009

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Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]

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Google Website Optimizer Increases Conversion 591%

Wednesday, June 17, 2009

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How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. However, their [...]

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Local Search gets even more powerful with Google Local Business Center

Tuesday, June 2, 2009

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If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website activity from [...]

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Free & Fast Google Analytics iPhone app

Monday, June 1, 2009

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Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles. Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone [...]

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Web Optimization Tips and Tools from SES New York 2009

Monday, April 20, 2009

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It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and shopping [...]

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Double your Conversion Rate at EM9 Conference in SF

Thursday, April 16, 2009

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Ready to improve your Marketing Campaign ROI by Doubling Conversion Rate?You invest a lot of time, money and effort into your website and online marketing. Wouldn’t you like to know about a simple process using free and inexpensive tools that can help you methodically boost your return on investment? Okay, I know you are thinking [...]

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Top 50 Google Website Optimizer Tips on What to Test

Friday, March 27, 2009

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Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer [...]

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Google Analytics Profiles and Filters – So Much Power!

Thursday, February 26, 2009

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Google Analytics Profiles and Filters allow you to have so much more power and control over your analytics data. In fact, they allow you to do almost anything expensive web analytics packages can do. Why Use Google Filters and Profiles?Most importantly, filters allow you to make analytics data more meaningful by segmenting and cleaning the data [...]

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