Blast Advanced Media

Motivity CMS & Google Website Optimizer API

Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions. Below is a snippet from Google’s blog announcement [...]

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New Google Analytics Features Unveiled

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways -  other than having a great time at the Googleplex.  Google provided us with a glimpse of the new GA features, but we had to keep [...]

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Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the traffic [...]

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Instant Segments Using Google Analytics Advanced Segments

In contrast to filters and multiple profiles, which also allow you to segment your analytics, advanced segments are instantaneous and can often accomplish much of the more basic filters that you’d want to create. The segments you create are available in all reporting areas of Google Analytics. Let’s say that you want to only view visits [...]

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Skydeck – Manage Your Cell Phone Bill

Last Friday, I signed up for Skydeck, a free web service that connects to your cell phone provider and allows you to keep track of your cell phone calls and text messages. The service works great and here are some highlights of its features: Easily find out who of your friends you call the most [...]

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AppLoop iPhone RSS Feed Application Generator

AppLoop has developed an iPhone application generator that takes an RSS feed and builds a brandable application around it. They provide analytics which tracks installations and usage of the application. See the video below from AppLoop that shows what you can do with their service.

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Google Custom 404 Widget Helps Provide Better User Experience

Google’s recently introduced custom 404 error pages make your site more user-friendly. How often have you either clicked a link to a page that no longer existed or typed in an incorrect URL? The result is typically either a bland 404 page not found error (see example at right) or a static page that offers [...]

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