Analytics Help and Tips

Google Analytics Premium – The Service Level Agreement

Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.

Google Analytics Standard and Premium Seminar in SF – Oct 25

Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!

What is Google Analytics Premium?

Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.

Google Nonprofits Marketplace: We Support Non-Profits!

Google announced a new initiative, the Google Nonprofits Marketplace. We're excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

Urchin 7 Released – Limited Time Offer

Google Urchin 7 Analytics Software now available, as of August 31, 2010. To celebrate Blast is offering a $2,695 Value Bonus Consulting Package. Hurry only 10 available!

Susan Boyle – Made to Stick – What You & I can learn

What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for creating [...]

KISSmetrics list of Google Website Optimizer resources

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer [...]

SES Chicago & Snow!

Here at Blast we’re all very excited that Kayden is moderating and presenting a session at Search Engine Strategies Chicago next week. We’re also very excited that we’re not going with him. At least those of us who are native Californians and aren’t quite ready for below freezing weather & snow. Yes, we’re wimpy Californians. [...]

Vote! Vote! Vote! Then Track the Results

Today is a historic day! One way or another history will be made in today’s Presidential Election. Blast Advanced Media is proud to have taken a small part in helping bring you the results of today’s election. Teaming with the Placer County Elections Division, we developed the Placer County Election Results Tracker.The new elections tracker [...]

Secrets to Ecommerce Success

Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products and [...]

A+ Employer Award – Honored by the Sacramento Business Journal

We are excited to announce that Blast Advanced Media has been recognized as a finalist for the A+ Employers of 2008 awards by the Sacramento Business Journal. Honored in the Micro category, we are one of only 10 companies with 1 to 25 employees to be honored with this award. The A+ Employers award is [...]

Website Optimization Tip of the Day – part 2 of error messages

Today’s tip looks at ecommerce optimization tactics and demonstrates how properly testing and optimizing your error messages can have a real impact on user experience and conversion rate. In today’s video we compare our experiences on RoadRunnerSports.com versus Zappos.com. To view our other videos visit our YouTube channel.

Site Optimization Tip of the Day – www.roadrunnersports.com

Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.

Site Optimization Tip of the Day

Key Takeaway: Know who your audience and make it easy for them to get what you’re offeringSubject: AT&T Go Paperless email marketing campaign – part 2 To view this and past Tips of the Day visit our YouTube Channel

Site Optimization Tip of the Day

Key Takeaway: Connect the messaging in a marketing campaignSubject: AT&T Go Paperless email marketing campaign To view this and past Tips of the Day visit our YouTube Channel

Site Optimization Tip of the Day

Key Takeaway: Know your audience and provide clear pathways To view this and past Tips of the Day go to our YouTube Channel

Website Optimization Tip of the Day