Susan Boyle – Made to Stick – What You & I can learn
What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for creating messages for [...]
Continue reading...KISSmetrics list of Google Website Optimizer resources
Friday, March 6, 2009
The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer Test: We Didn’t Implement [...]
Continue reading...SES Chicago & Snow!
Friday, December 5, 2008
Here at Blast we’re all very excited that Kayden is moderating and presenting a session at Search Engine Strategies Chicago next week. We’re also very excited that we’re not going with him. At least those of us who are native Californians and aren’t quite ready for below freezing weather & snow. Yes, [...]
Continue reading...Vote! Vote! Vote! Then Track the Results
Tuesday, November 4, 2008
Today is a historic day! One way or another history will be made in today’s Presidential Election. Blast Advanced Media is proud to have taken a small part in helping bring you the results of today’s election. Teaming with the Placer County Elections Division, we developed the Placer County Election Results Tracker.The new elections tracker [...]
Continue reading...Secrets to Ecommerce Success
Tuesday, October 14, 2008
Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success. Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products [...]
Continue reading...A+ Employer Award – Honored by the Sacramento Business Journal
Thursday, September 25, 2008
We are excited to announce that Blast Advanced Media has been recognized as a finalist for the A+ Employers of 2008 awards by the Sacramento Business Journal. Honored in the Micro category, we are one of only 10 companies with 1 to 25 employees to be honored with this award. The A+ Employers award is based [...]
Continue reading...Website Optimization Tip of the Day – part 2 of error messages
Wednesday, September 10, 2008
Today’s tip looks at ecommerce optimization tactics and demonstrates how properly testing and optimizing your error messages can have a real impact on user experience and conversion rate. In today’s video we compare our experiences on RoadRunnerSports.com versus Zappos.com. To view our other videos visit our YouTube channel.
Continue reading...Site Optimization Tip of the Day – www.roadrunnersports.com
Monday, September 8, 2008
Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.
Continue reading...Site Optimization Tip of the Day
Wednesday, August 20, 2008
Key Takeaway: Know who your audience and make it easy for them to get what you’re offeringSubject: AT&T Go Paperless email marketing campaign – part 2 To view this and past Tips of the Day visit our YouTube Channel
Continue reading...Site Optimization Tip of the Day
Tuesday, August 19, 2008
Key Takeaway: Connect the messaging in a marketing campaignSubject: AT&T Go Paperless email marketing campaign To view this and past Tips of the Day visit our YouTube Channel
Continue reading...
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Monday, April 20, 2009
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