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	<title>Web Analytics Blog &#187; admin</title>
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	<description>Web Analytics, Internet Marketing, Search Engine Optimization Blog</description>
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		<title>Top 5 Strategic Reasons for Usability Testing</title>
		<link>http://www.blastam.com/blog/index.php/2009/08/top-5-strategic-reasons-for-usability-testing/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/08/top-5-strategic-reasons-for-usability-testing/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 16:16:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/?p=240</guid>
		<description><![CDATA[5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult [...]]]></description>
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		<title>The Importance of Designing Toward Key Scenarios</title>
		<link>http://www.blastam.com/blog/index.php/2009/05/the-importance-of-designing-toward-key-scenarios/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/05/the-importance-of-designing-toward-key-scenarios/#comments</comments>
		<pubDate>Mon, 18 May 2009 22:31:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Site Optimization]]></category>
		<category><![CDATA[Web Site Strategy]]></category>

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		<description><![CDATA[When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Blast AM at SES Chicago: Lesson in Google Website Optimizer</title>
		<link>http://www.blastam.com/blog/index.php/2009/01/blast-am-at-ses-chicago-lesson-in-google-website-optimizer/</link>
		<comments>http://www.blastam.com/blog/index.php/2009/01/blast-am-at-ses-chicago-lesson-in-google-website-optimizer/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 16:39:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

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		<description><![CDATA[More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Releases New Gmail Themes!</title>
		<link>http://www.blastam.com/blog/index.php/2008/11/google-releases-new-gmail-themes/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/11/google-releases-new-gmail-themes/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 00:45:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Posts]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/11/google-releases-new-gmail-themes/</guid>
		<description><![CDATA[My inner designer would like to take a quick break from strictly SEO-related Google tools to bring you this announcement: Google has spiced up our Gmail inboxes with new visually-appealing (not to mention, keenly stylish) themes! If you&#8217;re tired of staring at the same old inbox everyday, you can now choose to spruce up your [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Google&#8217;s Search-based Keyword Tool</title>
		<link>http://www.blastam.com/blog/index.php/2008/11/googles-search-based-keyword-tool/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/11/googles-search-based-keyword-tool/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 17:08:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/11/googles-search-based-keyword-tool/</guid>
		<description><![CDATA[Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site&#8217;s content. From the horse&#8217;s mouth:The Search-based [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Google&#8217;s SEO Starter Guide</title>
		<link>http://www.blastam.com/blog/index.php/2008/11/googles-seo-starter-guide/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/11/googles-seo-starter-guide/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 18:07:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Web Site Strategy]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/11/googles-seo-starter-guide/</guid>
		<description><![CDATA[Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google&#8217;s new compact guide will help to assuage some of those initial fears and shed [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>More Google Analytics Updates</title>
		<link>http://www.blastam.com/blog/index.php/2008/11/more-google-analytics-updates/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/11/more-google-analytics-updates/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 15:30:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Site Optimization]]></category>
		<category><![CDATA[Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/11/more-google-analytics-updates/</guid>
		<description><![CDATA[Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Google Analytics Updates</title>
		<link>http://www.blastam.com/blog/index.php/2008/10/google-analytics-updates/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/10/google-analytics-updates/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 21:58:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/10/google-analytics-updates/</guid>
		<description><![CDATA[Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how efforts have [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Take your SEO to the next level with these tips and tricks!</title>
		<link>http://www.blastam.com/blog/index.php/2008/10/take-your-seo-to-the-next-level-with-these-tips-and-tricks/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/10/take-your-seo-to-the-next-level-with-these-tips-and-tricks/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 20:07:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Site Optimization]]></category>
		<category><![CDATA[Web Site Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Site Optimization]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/10/take-your-seo-to-the-next-level-with-these-tips-and-tricks/</guid>
		<description><![CDATA[Let&#8217;s say you&#8217;re a rookie in the field of search engine optimization, and you&#8217;ve just recently gotten the hang of how good fundamental SEO practices work. Let&#8217;s also say you&#8217;ve recoded your company&#8217;s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Who needs Google when you&#8217;re just local?</title>
		<link>http://www.blastam.com/blog/index.php/2008/09/who-needs-google-when-youre-just-local/</link>
		<comments>http://www.blastam.com/blog/index.php/2008/09/who-needs-google-when-youre-just-local/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 21:24:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blastam.com/broadcast2/index.php/2008/09/who-needs-google-when-youre-just-local/</guid>
		<description><![CDATA[Blast Advanced Media works with small, mid-size, national and multi-national businesses. We rarely find that clients will come to us unaware of the benefits effective search engine marketing can bring to their business &#8211; even if they still think there is a magic formula to making their business the guaranteed number one result on Google. [...]]]></description>
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		<slash:comments>5</slash:comments>
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