5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult [...]
Continue reading...Monday, May 18, 2009
When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the [...]
Continue reading...Tuesday, January 13, 2009
More WebProNews Videos Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that [...]
Continue reading...Wednesday, November 19, 2008
My inner designer would like to take a quick break from strictly SEO-related Google tools to bring you this announcement: Google has spiced up our Gmail inboxes with new visually-appealing (not to mention, keenly stylish) themes! If you’re tired of staring at the same old inbox everyday, you can now choose to spruce up your [...]
Continue reading...Wednesday, November 19, 2008
Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content. From the horse’s mouth:The Search-based [...]
Continue reading...Thursday, November 13, 2008
Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed [...]
Continue reading...Monday, November 10, 2008
Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, [...]
Continue reading...Wednesday, October 22, 2008
Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how efforts have [...]
Continue reading...Friday, October 17, 2008
Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced [...]
Continue reading...Tuesday, September 30, 2008
Blast Advanced Media works with small, mid-size, national and multi-national businesses. We rarely find that clients will come to us unaware of the benefits effective search engine marketing can bring to their business – even if they still think there is a magic formula to making their business the guaranteed number one result on Google. [...]
Continue reading...Tuesday, September 23, 2008
Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]
Continue reading...Friday, September 12, 2008
Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely [...]
Continue reading...Friday, May 23, 2008
Looking at a redesign of your web site entails not only the look and feel of the site, but, to be done right, should include your content as well. Many businesses fail to take into account how much time needs to be devoted to writing content for their web site. Because running your business is [...]
Continue reading...Sunday, January 27, 2008
At Blast Advanced Media our creative development services are based on user centered design, but one of our main goals for design for any client is to provide their business with credibility. We want to provide your clients, customers and consumers with the highest level of confidence in using your site and doing business with [...]
Continue reading...Wednesday, January 23, 2008
Charles Davis will provide valuable insight to help you identify what works and what stops users from taking the desired actions on your web site. Show you how to use data to make better, smarter business decisions regarding your website. This class is based on experience running a company with a website that was large [...]
Continue reading...Wednesday, January 23, 2008
See a demo of Google’s powerful marketing tools that will help you add revenue generation features to your website, improve and lower the cost to market your business, and get input on what is or isn’t working on your website. When you are done with this class you will better understand how to immediately take [...]
Continue reading...Wednesday, January 23, 2008
Learn how to quickly setup a Blog to better communicate with your clients and other targeted audiences. We’ll walk you through the many benefits of Blog marketing to pull more users to your website and maintain a constant share of mind with your audience. This class is based on over 10 years of web design [...]
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Friday, August 7, 2009
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