When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.
Continue readingDecember 7, 2010
Google Analytics has an extremely valuable feature that allows you to add annotations to a specific day in your GA profile. This improves your analysis efficiency by providing a historical record within your reports of marketing efforts, code changes and a variety of other events.
Continue readingDecember 3, 2010
Getting a negative review on your Google Places local listing can be extremely damaging to your brand's online reputation. However, you can use the review as an opportunity to build trust and credibility. This post describes how.
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December 28, 2010
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