Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions. Below is a snippet from Google’s blog announcement [...]
Continue readingOctober 20, 2009
Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways - other than having a great time at the Googleplex. Google provided us with a glimpse of the new GA features, but we had to keep our lips [...]
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October 21, 2009
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