Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page

Posted by Kayden on Sat, Jan 10, 2009
Filed Under | Ecommerce, Google Website Optimizer


In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Product Page using the Motivity Ecommerce/CMS Platform.

The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of JavaScript code provided by Google into your pages which most content management and ecommerce systems currently don’t support. But this CMS platform does this automatically on every page and on many of the standard content areas of your site. In addition, you can use the button in any of the WYSIWYG site editors to add the Google Website Optimizer tags in order to make additional sections of the page testable. Another great feature is that you can manage all of your A/B and Multivariate tests from a centralized location and see which pages are being tested in each of your tests.

Watch the Google Website Optimizer Multivariate Test setup using the Motivity platform:

Request more information by calling 1(888) 252-7866 or request a demo at www.MotivityWeb.com

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This post was written by:

Kayden - who has written 39 posts on The Blast Advanced Media Blog.



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  • very intersting tool and the video presentation points out all the tricks.
  • This looks pretty interesting, but I still prefer doing and checking it manually than relying on these tools.
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  • To further optimize the homepage, I then introduced them to Trevor Claiborne on the Google Website Optimizer
  • Many companies are now turning to Multivariate and AB Testing to meet their goals, ...
  • i like this site every one flow this site and they get more information from here..
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  • Far too smart – and they give stuff like this presentation on optimizing e-commerce product pages away for free. I want to be just like them ...
  • Frank C. Tannehill
    Since I heard of Google Website Optimizer I thought it's just another Google service that I use on my site and everything will be easy to use. It isn't easy, that's for sure. I really needed a tutorial on how to set things up. Thanks for uploading the video. It really helps.
    _________
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  • Great post. As a company that specializes in eCommerce and multivariate testing, we will be taking a look at your platform and its capabilities. Not many platforms have this functionality integrated in its out of the box solution and this is a major upgrade to what most systems provide. Great work!
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