Google Website Optimizer Multivariate Test Tutorial for Ecommerce Category Page

Posted by Kayden on Sat, Jan 10, 2009
Filed Under | Ecommerce, Google Website Optimizer


In this post we demonstrate how to setup a Google Website Optimizer Multivariate test on an Ecommerce Category Page using the Motivity Ecommerce/CMS Platform.

The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of JavaScript code provided by Google into your pages which most content management and ecommerce systems currently don’t support. But this CMS platform does this automatically on every page and on many of the standard content areas of your site. In addition, you can use the button in any of the WYSIWYG site editors to add the Google Website Optimizer tags in order to make additional sections of the page testable. Another great feature is that you can manage all of your A/B and Multivariate tests from a centralized location and see which pages are being tested in each of your tests.

Watch this Google Website Optimizer Multivariate Test setup of an Ecommerce Category Page using the Motivity platform:

Request more information by calling 1(888) 252-7866 or request a demo at www.MotivityWeb.com

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This post was written by:

Kayden - who has written 37 posts on The Blast Advanced Media Blog.



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