After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s [...]
Continue readingNovember 19, 2008
My inner designer would like to take a quick break from strictly SEO-related Google tools to bring you this announcement: Google has spiced up our Gmail inboxes with new visually-appealing (not to mention, keenly stylish) themes! If you’re tired of staring at the same old inbox everyday, you can now choose to spruce up your [...]
Continue readingNovember 19, 2008
Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content. From the horse’s mouth:The Search-based [...]
Continue readingNovember 13, 2008
We often talk about persuasion with our clients when discussing website optimization. Today, I came across a twitter post from Bryan Eisenberg that led me to a concise review of a recent online marketing flub they found by MagicJack. It provides a revealing discussion regarding the three fundamental questions of Future Now’s Persuasion Architecture(R): who [...]
Continue readingNovember 13, 2008
Google has made their SEO standards more transparent than ever for webmasters with their new SEO Starter Guide! Understandably, diving into the relatively uncharted world of SEO optimization can be intimidating and tricky for new webmasters at first. But luckily, Google’s new compact guide will help to assuage some of those initial fears and shed [...]
Continue readingNovember 11, 2008
Looking for ways to easily enhance Google Analytics? While reading news in my Web Analytics Association I stumbled across this great article “Social Media Metrics Greasemonkey Plugin For Google Analytics” that enables you to add social metrics to your content detail reports. (See example Google Analytics screenshot to the right) Plus, I then found the [...]
Continue readingNovember 10, 2008
Last Friday, I signed up for Skydeck, a free web service that connects to your cell phone provider and allows you to keep track of your cell phone calls and text messages. The service works great and here are some highlights of its features: Easily find out who of your friends you call the most [...]
Continue readingNovember 10, 2008
Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, [...]
Continue readingNovember 4, 2008
Today is a historic day! One way or another history will be made in today’s Presidential Election. Blast Advanced Media is proud to have taken a small part in helping bring you the results of today’s election. Teaming with the Placer County Elections Division, we developed the Placer County Election Results Tracker.The new elections tracker [...]
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November 20, 2008
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