Ian Lurie from the conversation marketing blog posted a great list today with the basic features for ecommerce success.
Ian writes from a internet marketer’s perspective. Which is great because too often business focus on just being able to sell products online. Doing that is like filling a brick & mortar store with products and locking the doors so no one can get in.
You need to invite them in and then persuade them to purchase!
That’s what we do as a company with both developers and internet marketers on our team (sometimes that’s even the same person!).
The one basic thing I would add to Ian’s list is that an ecommerce system must integrate easily with Google Website Optimizer. Website optimizer allows businesses to make objective decisions based on real tests. We’re using it. If you’re not, give us a call. The tool is free and we can help you utilize it to improve your site.
Posted by Charles on Tue, Oct 14, 2008
Filed Under | Ecommerce, Online Marketing, Web Site Strategy