Blast Advanced Media works with small, mid-size, national and multi-national businesses. We rarely find that clients will come to us unaware of the benefits effective search engine marketing can bring to their business – even if they still think there is a magic formula to making their business the guaranteed number one result on Google. [...]
Continue readingSeptember 25, 2008
We are excited to announce that Blast Advanced Media has been recognized as a finalist for the A+ Employers of 2008 awards by the Sacramento Business Journal. Honored in the Micro category, we are one of only 10 companies with 1 to 25 employees to be honored with this award. The A+ Employers award is [...]
Continue readingSeptember 24, 2008
Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request [...]
Continue readingSeptember 24, 2008
After months of anticipation of hearing about Google’s entry into the mobile phone market with the ambition to make the Internet easy to use on the go was revealed Tuesday, and it looks a lot like Apple’s iPhone. T-Mobile USA showed off the G1 (previously code named Google Android), a phone that like Apple’s iPhone, [...]
Continue readingSeptember 23, 2008
Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]
Continue readingSeptember 12, 2008
Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely [...]
Continue readingSeptember 11, 2008
Google’s recently introduced custom 404 error pages make your site more user-friendly. How often have you either clicked a link to a page that no longer existed or typed in an incorrect URL? The result is typically either a bland 404 page not found error (see example at right) or a static page that offers [...]
Continue readingSeptember 10, 2008
Today’s tip looks at ecommerce optimization tactics and demonstrates how properly testing and optimizing your error messages can have a real impact on user experience and conversion rate. In today’s video we compare our experiences on RoadRunnerSports.com versus Zappos.com. To view our other videos visit our YouTube channel.
Continue readingSeptember 8, 2008
Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.
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September 30, 2008
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