Analytics Help and Tips

Site Optimization Tip of the Day

Key Takeaway: Know who your audience and make it easy for them to get what you’re offeringSubject: AT&T Go Paperless email marketing campaign – part 2 To view this and past Tips of the Day visit our YouTube Channel

Site Optimization Tip of the Day

Key Takeaway: Connect the messaging in a marketing campaignSubject: AT&T Go Paperless email marketing campaign To view this and past Tips of the Day visit our YouTube Channel

Site Optimization Tip of the Day

Key Takeaway: Know your audience and provide clear pathways To view this and past Tips of the Day go to our YouTube Channel

Website Optimization Tip of the Day

Stop Using All Graphics in Emails: Dell Gets it Right

If you engage in email marketing and you want to maximize your results (i.e. open rates, click through rates, and your overall ROI) and avoid unsubscribes you must STOP USING ALL GRAPHICS in your emails. Your key messaging (i.e. offer) must be in simple text. Here is an email I received today from TopDeq Office [...]

Site Optimization Tip of the Day

Site Optimization Tip of the Day

Google Adwords Expiration Email Scam

WARNING! Many of our clients have been fooled by this… Watch out for the email scam with the subject ‘Google Adwords Account Alert Notifications’ that is sent to undisclosed recipients which is the first clue that it is fraudulent. The email asks you to ‘Renew Your Account Now!’ and is hoping that you will click [...]